Creative Nest
RUSH
Creative Experimentation Days
Strategy and creation for clients
Eficacia Awards
The most dynamic students, eager to apply their learning in advertising to brands, events, and real clients, have an excellent opportunity to demonstrate their abilities at Creative Nest, where talent and enthusiasm are essential. We currently have four interns and a significant number of collaborators to execute the proposals. Participation in the Rush event in early March, organized by Creative Nest, is already a requirement for all students in the degree program.
Rush is a day of collaborative work in teams comprising students from diverse academic backgrounds. Teams are tasked with developing a proposal for a campaign or persuasive action for three relevant brands that have come to campus to present their challenge. The event was a resounding success, with high levels of participation and a vibrant atmosphere. It was a remarkable initiative, conceived and executed by students for their fellow students.
RUSH
This is the most significant event that we have been executing from the outset for four years. In this exercise, advertising students are placed in a real-world setting, working as if they were in an advertising agency. They are tasked with solving briefings proposed by brands outside the university. RUSH is an enjoyable activity that fosters creativity, teamwork, and professional growth among students. Over the course of the past four editions, we have had the privilege of working with a number of esteemed brands, including Huawei, Amazon, Larousse, and Reebok.
Creative Experimentation Days
The objective of the creative experimentation days is to foster a closer relationship between university students and the advertising industry. During the day, leading professionals from the sector share insights on the secrets of advertising and the keys to success in this field.
Customer Strategy and Creation
Altius Foundation
In partnership with the Altius Foundation, we have redesigned one of its campaigns with the objective of fostering closer engagement with young people.
Scalpers
Additionally, we have spearheaded the development of a point-of-sale advertising campaign to publicize and facilitate the sale of a new Scalpers brand perfume.
Effectiveness Awards
From our creative headquarters, we have had the privilege of participating in the last two editions of the Eficacia Awards, where we presented proposals for Burgo de Arias and Bankinter. We are pleased to announce that we have been presented with the inaugural Eficacia Universidades Award.
