• DESIGN AND ADVERTISING UNIVERSITY DUAL DEGREE SYLLABUS

University Dual Degree in Design and Advertising, Branding and Communication

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Year groups from 2024-25 (Univeristy Dual Degree in Design and Advertising, Branding and Communication)

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year year groups from 2024-25 (Univeristy Dual Degree in Design and Advertising, Branding and Communication)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
TECHNOLOGIES 1 OB 1st SEM 1 6
HISTORY OF CIVILIZATIONS BT 1st SEM 1 6
COLOR OB 1st ANNUAL 6
DRAWING 1 BT 1st ANNUAL 6
PHOTOGRAPHY BT 1st ANNUAL 6
VISUAL CREATION OB 1st ANNUAL 6
SKILLS FOR THE EXPRESSION OF CREATIVITY BT 1st ANNUAL 6
INTRODUCTION TO UNIVERSITY STUDIES BT 1st ANNUAL 6
SYSTEMS OF ANALYSIS FOR FORM AND SPACE OB 1st SEM 2 6
ART HISTORY BT 1st SEM 2 6
ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
ADVERTISING COMMUNICATION THEORY BT 1st SEM 1 6
CORPORATE IDENTITY CREATION OB 1st SEM 2 4
COMMUNICATION TECHNIQUES AND SOFT SKILLS BT 1st SEM 2 6

Second year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
MARKETING AND BRANDING OB 2nd SEM 1 6
TECHNOLOGIES 2 OB 2nd SEM 1 6
DRAWING 2 BT 2nd ANNUAL 6
DESIGN PROJECTS I OB 2nd ANNUAL 6
GRAPHIC DESIGN OB 2nd ANNUAL 6
DESIGN HISTORY BT 2nd ANNUAL 6
ANTHROPOLOGY BT 2nd ANNUAL 6
SOCIAL RESPONSIBILITY BT 2nd ANNUAL 6
TYPOGRAPHY OB 2nd SEM 2 6
WEB DESIGN OB 2nd SEM 2 6
ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
ENVIRONMENT 1: AUDIENCE RESEARCH OB 1st SEM 1 4
HISTORY AND STRATEGY OF ICONIC BRANDS OB 1st SEM 2 3
CONSUMER BEHAVIOR BT 1st SEM 2 6
ECOSYSTEM 1: PROFESSIONAL PROFILES OB 1st SEM 2 3

Third year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
DESIGN MANAGEMENT OB 3rd SEM 1 6
VIRTUAL REALITY AND AUGMENTED REALITY OB 3rd SEM 1 6
AUDIOVISUAL PRODUCTION OB 3rd SEM 1 6
DESIGN PROJECTS 2 OB 3rd ANNUAL 6
PRODUCTION AND DEVELOPMENT OB 3rd ANNUAL 6
HISTORY OF THE WEST OB 3rd ANNUAL 6
ETHICS AND PROFESSIONAL DEONTOLOGY OB 3rd ANNUAL 6
INDUSTRIAL DESIGN OB 3rd ANNUAL 6
OPTIONAL 1 OP 3rd SEM 2 6
OPTIONAL 2 OP 3rd SEM 2 6
ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
CREATIVE IDEATION 1 BT 2nd SEM 1 6
CONSTRUCTION OF NARRACIONES CORPORATIVAS BT 2nd SEM 1 6
NETWORK PUBLICITY OB 2nd SEM 2 4
DISSEMINATION OF CORPORATE NARRATIVES OB 2nd SEM 2 4

Fourth year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
FASHION DESIGN OB 4th SEM 1 6
INTERIOR DESIGN OB 4th SEM 1 6
AESTHETICS OB 4th ANNUAL 6
CREATION OF EPHEMERAL SPACES OB 4th ANNUAL 6
FUNDAMENTAL THEOLOGY: MAN AND THE QUESTION OF GOD OB 4th ANNUAL 6
END OF DEGREE PROJECT EDP 4th ANNUAL 6
AUDIOVISUAL DESIGN OB 4th SEM 2 6
INTERNSHIP EXT I. 4th SEM 2 6
COMPLEMENTARY TRAINING ACTIVITIES OP 4th SEM 1 6
ELECTIVE 4 OP 4th SEM 1 6
ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
SOCIAL COMMITMENT AND CORPORATE ACTIVISM OB 2nd SEM 1 4
ENVIRONMENT 2: COMPETITION, PARTNERS AND OTHER AGENTS OB 2nd SEM 1 4
GAMIFICATION AND CO-CREATION OB 2nd SEM 2 4
COMMUNICATION MANAGEMENT: INTERNAL AND EXTERNAL BRAND EXPERIENCE BT 2nd SEM 2 6

Fifth year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
CREATIVE IDEATION 2 OB 3rd SEM 1 6
STRATEGIC PLANNING OB 3rd SEM 1 4
ADVERTISING ACCOUNT MANAGEMENT OB 3rd SEM 1 4
ADVERTISING COPY OB 3rd SEM 2 6
CAMPAIGN EXECUTION OB 3rd SEM 2 4
MEDIA PLANNING OB 3rd SEM 2 4
CREATIVITY AND BRANDING IN VIRTUAL WORLDS OB 4th SEM 1 6
BRANDING STRATEGIES IN CRISIS SITUATIONS OB 4th SEM 1 4
END OF DEGREE PROJECT EDP 4th ANNUAL 9
EXTERNAL ACADEMIC INTERNSHIP EXT I. 4th ANNUAL 9
ADVERTISING RULES AND REGULATIONS OB 4th SEM 2 6
ECOSYSTEM 2: INDUSTRY BENCHMARKING OB 4th SEM 2 4

Year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
TECHNOLOGIES 1 OB 1st SEM 1 6
HISTORY OF CIVILIZATIONS BT 1st SEM 1 6
COLOR OB 1st ANNUAL 6
DRAWING 1 BT 1st ANNUAL 6
PHOTOGRAPHY BT 1st ANNUAL 6
VISUAL CREATIONL OB 1st ANNUAL 6
COMPETENCIES AND SKILLS FOR THE EXPRESSION OF CREATIVITY BT 1st ANNUAL 6
SYSTEMS OF ANALYSIS OF FORM AND SPACE OB 1st SEM 2 6
HISTORY OF ART BT 1st SEM 2 6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
INTRODUCTION TO THE DIGITAL ENVIRONMENT OWN 1st SEM 1 6
INTERACTION DESIGN 1 OWN 1st SEM 2 6
ADVERTISING
SUBJECT TYPOLOGY YEAR TERM ECTS
ADVERTISING COMMUNICATION THEORY BT 1st SEM 1 6
BRAND MARKETING OB 1st SEM 1 6
INTRODUCTION TO UNIVERSITY STUDIES OB 1st ANNUAL 9
HISTORY OF ADVERTISING OB 1st SEM 2 3
ADVERTISING ECOSYSTEM OB 1st SEM 2 3

Second year year groups 2020-21, 2021-22, 2023-24 (Univeristy Dual Degree in Design and Advertising)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
MARKETING AND BRANDING OB 2nd SEM 1 6
TECHNOLOGIES 2 OB 2nd SEM 1 6
DRAWING 2 BT 2nd ANNUAL 6
DESIGN PROJECTS 1 OB 2nd ANNUAL 6
GRAPHIC DESIGN OB 2nd ANNUAL 6
DESIGN HISTORY BT 2nd ANNUAL 6
ANTHROPOLOGY BT 2nd ANNUAL 6
SOCIAL RESPONSIBILITY BT 2nd ANNUAL 6
TYPOGRAPHY OB 2nd SEM 2 6
DESIGN WEB OB 2nd SEM 2 6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
PACKAGING DESIGN OWN 2nd SEM 1 6
INFOGRAPHICS OWN 2nd SEM 2 6
ADVERTISING
SUBJECT TYPOLOGY YEAR TERM ECTS
SOCIAL ENVIRONMENT BT 1st SEM 1 6
SOCIAL PSYCHOLOGY BT 1st SEM 2 6
CREATIVITY WORKSHOP 2 OB 1st SEM 2 4.5

Third year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
DESIGN MANAGEMENT OB 3rd SEM 1 6
VIRTUAL REALITY AND AUGMENTED REALITY OB 3rd SEM 1 6
AUDIOVISUAL PRODUCTION OB 3rd SEM 1 6
DESIGN PROJECTS 2 OB 3rd ANNUAL 6
PRODUCTION AND DEVELOPMENT OB 3rd ANNUAL 6
HISTORY OF THE WEST OB 3rd ANNUAL 6
ETHICS AND PROFESSIONAL DEONTOLOGY OB 3rd ANNUAL 6
INDUSTRIAL DESIGN OB 3rd ANNUAL 6
OPTIONAL 1 OPT 3rd SEM 2 6
OPTIONAL 2 OPT 3rd SEM 2 6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
INTERACTION DESIGN 2 OWN 3rd SEM 1 6
INTERACTION DESIGN 3 OWN 3rd SEM 2 6
ADVERTISING
SUBJECT TYPOLOGY YEAR TERM ECTS
LANGUAGE BT 1st SEM 2 6
RHETORIC OB 2nd SEM 1 6
CREATIVE EXPRESSION OF THE IMAGE OB 2nd SEM 2 6

Fourth year, year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
FASHION DESIGN OB 4th SEM 1 6
INTERIOR DESIGN OB 4th SEM 1 6
AESTHETICS OB 4th ANNUAL 6
CREATION OF EPHEMERAL SPACES OB 4th ANNUAL 6
CORE THEOLOGY: MAN AND THE QUESTION OF GOD OB 4th ANNUAL 6
END OF DEGREE PROJECT EDP 4th ANNUAL 6
AUDIOVISUAL DESIGN OB 4th SEM 2 6
INTERNSHIPS IN COMPANY IEXT 4th SEM 2 6
COMPLEMENTARY TRAINING ACTIVITIES OPT 4th SEM 1 6
ELECTIVE 4 OPT 4th SEM 1 6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
INTERFACE DESIGN (UI) OWN 4th SEM 1 6
DESIGN STRATEGY OWN 4th SEM 2 6
ADVERTISING
SUBJECT TYPOLOGY YEAR TERM ECTS
CREATIVE STORYTELLING OB 2nd SEM 1 6
ENGLISH BT 2nd SEM 1 6
NETWORK MARKETING OB 3rd SEM 2 3

Fifth year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

ADVERTISING
SUBJECT TYPOLOGY YEAR TERM ECTS
CAMPAIGN IDEATION AND STRATEGY OB 3rd SEM 1 12
EXPERIENCES OF PROFESSIONAL RELATIONSHIP OB 3rd ANNUAL 6
CAMPAIGN IMPLEMENTATION OB 3rd SEM 2 12
MEDIA STRATEGIES OB 3rd SEM 2 3
OPTIONAL 1 OPT 3rd SEM 1 3
LOYALTY MARKETING OB 4th SEM 1 3
STRATEGIC PLANNING OB 4th SEM 1 6
BUSINESS AND ENTREPRENEURSHIP OB 4th SEM 1 6
END OF DEGREE PROJECT EDP 4th ANNUAL 9
ADVERTISING LAW OB 4th SEM 2 6
CAMPAIGN PRODUCTION OB 4th SEM 2 12

Year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year year groups 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
COLOR OB 1st SEM 1 6
DRAWING 1 OB 1st SEM 1 6
APPLIED PHILOSOPHY BT 1st SEM 1 6
FOUNDATIONS OF DESIGN OB 1st SEM 1 6
HISTORY OF ART BT 1st SEM 1 6
SKILLS AND COMPETENCIES FOR THE EXPRESSION OF CREATIVITY BT 1st SEM 2 6
HISTORY OF THOUGHT BT 1st SEM 2 6
ENGLISH 1 BT 1st SEM 2 6
SYSTEMS OF ANALYSIS FOR THE FORM AND SPACE OB 1st SEM 2 6
VOLUME OB 1st SEM 2 6
ADVERTISING
ADVERTISING COMMUNICATION THEORY BT 1st SEM 1 6
BRAND MARKETING OB 1st SEM 1 6
HISTORY OF ADVERTISING OB 1st SEM 2 3
ADVERTISING ECOSYSTEM OB 1st SEM 2 3
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY SEM ECTS
INTRODUCTION TO GRAPHIC DESIGN OWN SEM 1 1.5
PHOTOGRAPHY AND DIGITAL RETOUCHING OWN SEM 1 4.5
VISUAL THINKING OWN SEM 2 6

Second year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
CORE ANTHROPOLOGY BT 2nd SEM 1 6
DRAWING 2 OB 2nd SEM 1 6
HISTORY OF DESIGN BT 2nd SEM 1 6
DESIGN PROJECTS I OB 2nd SEM 1 6
APPLIED TECHNOLOGIES OB 2nd SEM 1 6
GRAPHIC DESIGN OB 2nd SEM 2 6
EDUCATION FOR SOCIAL RESPONSIBILITY BT 2nd SEM 2 6
WESTERN HISTORY BT 2nd SEM 2 6
ENGLISH 2 BT 2nd SEM 2 6
TYPOGRAPHY OB 2nd SEM 2 6
ADVERTISING
SOCIAL ENVIRONMENT BT 1st SEM 1 6
SOCIAL PSYCHOLOGY BT 1st SEM 2 6
CREATIVITY WORKSHOP 2 OB 1st SEM 2 4,5
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY SEM ECTS
WEB AND DIGITAL DESIGN OWN SEM 1 6
INFOGRAPHICS OWN SEM 2 6

Third year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
FASHION DESIGN OB 3rd SEM 1 6
INDUSTRIAL DESIGN OB 3rd SEM 1 6
AESTHETICS OB 3rd SEM 1 6
PHOTOGRAPHY OB 3rd SEM 1 6
AUDIOVISUAL PRODUCTION OB 3rd SEM 1 6
ETHICS AND PROFESSIONAL DEONTOLOGY OB 3rd SEM 2 6
DESIGN PROJECTS 2 OB 3rd SEM 2 6
INTERNSHIPS IN COMPANIES 1 EXT I. 3rd SEM 2 6
COMPLEMENTARY TRAINING ACTIVITIES OP 3rd SEM 2 6
OPTIONAL 2 OP 3rd SEM 2 6
ADVERTISING
LANGUAGE BT 1st SEM 2 6
RHETORIC OB 2nd SEM 1 6
CREATIVE EXPRESSION OF THE IMAGE OB 2nd SEM 2 6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY TERM ECTS
INTERACTION DESIGN 1 OWN SEM 1 6
INTERACTION DESIGN 2 OWN SEM 2 6

Fourth year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT TYPOLOGY YEAR TERM ECTS
AUDIOVISUAL DESIGN OB 4th SEM 1 6
SCENOGRAPHIC DESIGN OB 4th SEM 1 6
MARKETING AND BRAND IMAGE OB 4th SEM 1 6
DESIGN OF EPHEMERAL SPACES OB 4th SEM 2 6
DESIGN MANAGEMENT OB 4th SEM 2 6
PRODUCTION AND DEVELOPMENT OB 4th SEM 1 6
INTERNSHIPS IN COMPANIES 2 IEXT 4th SEM 2 6 6
END OF DEGREE PROJECT EDP 4th SEM 2 6
HISTORY OF RELIGIONS OP 4th SEM 1 6
OPTIONAL 4 OP 4th SEM 1 6
ADVERTISING
CREATIVE STORYTELLING OB 2nd SEM 1 6
CREATIVE EXPRESSION OF VIDEO OB 2nd SEM 2 6
NETWORK MARKETING OB 3rd SEM 2 3
MEDIA STRATEGIES OB 3rd SEM 2 3
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY TERM ECTS
PACKAGING OWN SEM 1 6
END OF DEGREE PROJECT OWN SEM 2 6

Fifth year year groups 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

ADVERTISING
SUBJECT TYPOLOGY YEAR SEM ECTS
CAMPAIGN IDEATION AND STRATEGY OB 3rd SEM 1 12
PROFESSIONAL RELATIONSHIP EXPERIENCES OB 3rd ANNUAL 6
CAMPAIGN IMPLEMENTATION OB 3rd SEM 2 12
OPTIONAL 1 OP 3rd SEM 1 3
OPTIONAL 2 OP 3rd SEM 2 3
LOYALTY MARKETING OB 4th SEM 1 3
STRATEGIC PLANNING OB 4th SEM 1 6
BUSINESS AND ENTREPRENEURSHIP OB 4th SEM 1 6
END OF DEGREE PROJECT EDP 4th ANNUAL 9
ADVERTISING LAW OB 4th SEM 2 6
CAMPAIGN PRODUCTION OB 4th SEM 2 12

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