University Dual Degree in Design and Advertising, Branding and Communication

Syllabus

Year groups from 2024-25 (Univeristy Dual Degree in Design and Advertising, Branding and Communication)

First year year groups from 2024-25 (Univeristy Dual Degree in Design and Advertising, Branding and Communication)



DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
TECHNOLOGIES 1	OB	1st	SEM 1	6
HISTORY OF CIVILIZATIONS	BT	1st	SEM 1	6
COLOR	OB	1st	ANNUAL	6
DRAWING 1	BT	1st	ANNUAL	6
PHOTOGRAPHY	BT	1st	ANNUAL	6
VISUAL CREATION	OB	1st	ANNUAL	6
SKILLS FOR THE EXPRESSION OF CREATIVITY	BT	1st	ANNUAL	6
INTRODUCTION TO UNIVERSITY STUDIES	BT	1st	ANNUAL	6
SYSTEMS OF ANALYSIS FOR FORM AND SPACE	OB	1st	SEM 2	6
ART HISTORY	BT	1st	SEM 2	6
ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
ADVERTISING COMMUNICATION THEORY	BT	1st	SEM 1	6
CORPORATE IDENTITY CREATION	OB	1st	SEM 2	4
COMMUNICATION TECHNIQUES AND SOFT SKILLS	BT	1st	SEM 2	6

Second year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
MARKETING AND BRANDING	OB	2nd	SEM 1	6
TECHNOLOGIES 2	OB	2nd	SEM 1	6
DRAWING 2	BT	2nd	ANNUAL	6
DESIGN PROJECTS I	OB	2nd	ANNUAL	6
GRAPHIC DESIGN	OB	2nd	ANNUAL	6
DESIGN HISTORY	BT	2nd	ANNUAL	6
ANTHROPOLOGY	BT	2nd	ANNUAL	6
SOCIAL RESPONSIBILITY	BT	2nd	ANNUAL	6
TYPOGRAPHY	OB	2nd	SEM 2	6
WEB DESIGN	OB	2nd	SEM 2	6
ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
ENVIRONMENT 1: AUDIENCE RESEARCH	OB	1st	SEM 1	4
HISTORY AND STRATEGY OF ICONIC BRANDS	OB	1st	SEM 2	3
CONSUMER BEHAVIOR	BT	1st	SEM 2	6
ECOSYSTEM 1: PROFESSIONAL PROFILES	OB	1st	SEM 2	3

Third year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
DESIGN MANAGEMENT	OB	3rd	SEM 1	6
VIRTUAL REALITY AND AUGMENTED REALITY	OB	3rd	SEM 1	6
AUDIOVISUAL PRODUCTION	OB	3rd	SEM 1	6
DESIGN PROJECTS 2	OB	3rd	ANNUAL	6
PRODUCTION AND DEVELOPMENT	OB	3rd	ANNUAL	6
HISTORY OF THE WEST	OB	3rd	ANNUAL	6
ETHICS AND PROFESSIONAL DEONTOLOGY	OB	3rd	ANNUAL	6
INDUSTRIAL DESIGN	OB	3rd	ANNUAL	6
OPTIONAL 1	OP	3rd	SEM 2	6
OPTIONAL 2	OP	3rd	SEM 2	6
ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CREATIVE IDEATION 1	BT	2nd	SEM 1	6
CONSTRUCTION OF NARRACIONES CORPORATIVAS	BT	2nd	SEM 1	6
NETWORK PUBLICITY	OB	2nd	SEM 2	4
DISSEMINATION OF CORPORATE NARRATIVES	OB	2nd	SEM 2	4

Fourth year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
FASHION DESIGN	OB	4th	SEM 1	6
INTERIOR DESIGN	OB	4th	SEM 1	6
AESTHETICS	OB	4th	ANNUAL	6
CREATION OF EPHEMERAL SPACES	OB	4th	ANNUAL	6
FUNDAMENTAL THEOLOGY: MAN AND THE QUESTION OF GOD	OB	4th	ANNUAL	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	6
AUDIOVISUAL DESIGN	OB	4th	SEM 2	6
INTERNSHIP	EXT I.	4th	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES	OP	4th	SEM 1	6
ELECTIVE 4	OP	4th	SEM 1	6
ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
SOCIAL COMMITMENT AND CORPORATE ACTIVISM	OB	2nd	SEM 1	4
ENVIRONMENT 2: COMPETITION, PARTNERS AND OTHER AGENTS	OB	2nd	SEM 1	4
GAMIFICATION AND CO-CREATION	OB	2nd	SEM 2	4
COMMUNICATION MANAGEMENT: INTERNAL AND EXTERNAL BRAND EXPERIENCE	BT	2nd	SEM 2	6

Fifth year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CREATIVE IDEATION 2	OB	3rd	SEM 1	6
STRATEGIC PLANNING	OB	3rd	SEM 1	4
ADVERTISING ACCOUNT MANAGEMENT	OB	3rd	SEM 1	4
ADVERTISING COPY	OB	3rd	SEM 2	6
CAMPAIGN EXECUTION	OB	3rd	SEM 2	4
MEDIA PLANNING	OB	3rd	SEM 2	4
CREATIVITY AND BRANDING IN VIRTUAL WORLDS	OB	4th	SEM 1	6
BRANDING STRATEGIES IN CRISIS SITUATIONS	OB	4th	SEM 1	4
END OF DEGREE PROJECT	EDP	4th	ANNUAL	9
EXTERNAL ACADEMIC INTERNSHIP	EXT I.	4th	ANNUAL	9
ADVERTISING RULES AND REGULATIONS	OB	4th	SEM 2	6
ECOSYSTEM 2: INDUSTRY BENCHMARKING	OB	4th	SEM 2	4

Year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

First year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)



DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
TECHNOLOGIES 1	OB	1st	SEM 1	6
HISTORY OF CIVILIZATIONS	BT	1st	SEM 1	6
COLOR	OB	1st	ANNUAL	6
DRAWING 1	BT	1st	ANNUAL	6
PHOTOGRAPHY	BT	1st	ANNUAL	6
VISUAL CREATIONL	OB	1st	ANNUAL	6
COMPETENCIES AND SKILLS FOR THE EXPRESSION OF CREATIVITY	BT	1st	ANNUAL	6
SYSTEMS OF ANALYSIS OF FORM AND SPACE	OB	1st	SEM 2	6
HISTORY OF ART	BT	1st	SEM 2	6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
INTRODUCTION TO THE DIGITAL ENVIRONMENT	OWN	1st	SEM 1	6
INTERACTION DESIGN 1	OWN	1st	SEM 2	6
ADVERTISING
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
ADVERTISING COMMUNICATION THEORY	BT	1st	SEM 1	6
BRAND MARKETING	OB	1st	SEM 1	6
INTRODUCTION TO UNIVERSITY STUDIES	OB	1st	ANNUAL	9
HISTORY OF ADVERTISING	OB	1st	SEM 2	3
ADVERTISING ECOSYSTEM	OB	1st	SEM 2	3

Second year year groups 2020-21, 2021-22, 2023-24 (Univeristy Dual Degree in Design and Advertising)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
MARKETING AND BRANDING	OB	2nd	SEM 1	6
TECHNOLOGIES 2	OB	2nd	SEM 1	6
DRAWING 2	BT	2nd	ANNUAL	6
DESIGN PROJECTS 1	OB	2nd	ANNUAL	6
GRAPHIC DESIGN	OB	2nd	ANNUAL	6
DESIGN HISTORY	BT	2nd	ANNUAL	6
ANTHROPOLOGY	BT	2nd	ANNUAL	6
SOCIAL RESPONSIBILITY	BT	2nd	ANNUAL	6
TYPOGRAPHY	OB	2nd	SEM 2	6
DESIGN WEB	OB	2nd	SEM 2	6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
PACKAGING DESIGN	OWN	2nd	SEM 1	6
INFOGRAPHICS	OWN	2nd	SEM 2	6
ADVERTISING
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
SOCIAL ENVIRONMENT	BT	1st	SEM 1	6
SOCIAL PSYCHOLOGY	BT	1st	SEM 2	6
CREATIVITY WORKSHOP 2	OB	1st	SEM 2	4.5

Third year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
DESIGN MANAGEMENT	OB	3rd	SEM 1	6
VIRTUAL REALITY AND AUGMENTED REALITY	OB	3rd	SEM 1	6
AUDIOVISUAL PRODUCTION	OB	3rd	SEM 1	6
DESIGN PROJECTS 2	OB	3rd	ANNUAL	6
PRODUCTION AND DEVELOPMENT	OB	3rd	ANNUAL	6
HISTORY OF THE WEST	OB	3rd	ANNUAL	6
ETHICS AND PROFESSIONAL DEONTOLOGY	OB	3rd	ANNUAL	6
INDUSTRIAL DESIGN	OB	3rd	ANNUAL	6
OPTIONAL 1	OPT	3rd	SEM 2	6
OPTIONAL 2	OPT	3rd	SEM 2	6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
INTERACTION DESIGN 2	OWN	3rd	SEM 1	6
INTERACTION DESIGN 3	OWN	3rd	SEM 2	6
ADVERTISING
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
LANGUAGE	BT	1st	SEM 2	6
RHETORIC	OB	2nd	SEM 1	6
CREATIVE EXPRESSION OF THE IMAGE	OB	2nd	SEM 2	6

Fourth year, year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
FASHION DESIGN	OB	4th	SEM 1	6
INTERIOR DESIGN	OB	4th	SEM 1	6
AESTHETICS	OB	4th	ANNUAL	6
CREATION OF EPHEMERAL SPACES	OB	4th	ANNUAL	6
CORE THEOLOGY: MAN AND THE QUESTION OF GOD	OB	4th	ANNUAL	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	6
AUDIOVISUAL DESIGN	OB	4th	SEM 2	6
INTERNSHIPS IN COMPANY	IEXT	4th	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES	OPT	4th	SEM 1	6
ELECTIVE 4	OPT	4th	SEM 1	6
DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
INTERFACE DESIGN (UI)	OWN	4th	SEM 1	6
DESIGN STRATEGY	OWN	4th	SEM 2	6
ADVERTISING
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CREATIVE STORYTELLING	OB	2nd	SEM 1	6
ENGLISH	BT	2nd	SEM 1	6
NETWORK MARKETING	OB	3rd	SEM 2	3

Fifth year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

ADVERTISING
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CAMPAIGN IDEATION AND STRATEGY	OB	3rd	SEM 1	12
EXPERIENCES OF PROFESSIONAL RELATIONSHIP	OB	3rd	ANNUAL	6
CAMPAIGN IMPLEMENTATION	OB	3rd	SEM 2	12
MEDIA STRATEGIES	OB	3rd	SEM 2	3
OPTIONAL 1	OPT	3rd	SEM 1	3
LOYALTY MARKETING	OB	4th	SEM 1	3
STRATEGIC PLANNING	OB	4th	SEM 1	6
BUSINESS AND ENTREPRENEURSHIP	OB	4th	SEM 1	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	9
ADVERTISING LAW	OB	4th	SEM 2	6
CAMPAIGN PRODUCTION	OB	4th	SEM 2	12

Year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

First year year groups 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
COLOR	OB	1st	SEM 1	6
DRAWING 1	OB	1st	SEM 1	6
APPLIED PHILOSOPHY	BT	1st	SEM 1	6
FOUNDATIONS OF DESIGN	OB	1st	SEM 1	6
HISTORY OF ART	BT	1st	SEM 1	6
SKILLS AND COMPETENCIES FOR THE EXPRESSION OF CREATIVITY	BT	1st	SEM 2	6
HISTORY OF THOUGHT	BT	1st	SEM 2	6
ENGLISH 1	BT	1st	SEM 2	6
SYSTEMS OF ANALYSIS FOR THE FORM AND SPACE	OB	1st	SEM 2	6
VOLUME	OB	1st	SEM 2	6
ADVERTISING
ADVERTISING COMMUNICATION THEORY	BT	1st	SEM 1	6
BRAND MARKETING	OB	1st	SEM 1	6
HISTORY OF ADVERTISING	OB	1st	SEM 2	3
ADVERTISING ECOSYSTEM	OB	1st	SEM 2	3

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	SEM	ECTS
INTRODUCTION TO GRAPHIC DESIGN	OWN	SEM 1	1.5
PHOTOGRAPHY AND DIGITAL RETOUCHING	OWN	SEM 1	4.5
VISUAL THINKING	OWN	SEM 2	6

Second year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CORE ANTHROPOLOGY	BT	2nd	SEM 1	6
DRAWING 2	OB	2nd	SEM 1	6
HISTORY OF DESIGN	BT	2nd	SEM 1	6
DESIGN PROJECTS I	OB	2nd	SEM 1	6
APPLIED TECHNOLOGIES	OB	2nd	SEM 1	6
GRAPHIC DESIGN	OB	2nd	SEM 2	6
EDUCATION FOR SOCIAL RESPONSIBILITY	BT	2nd	SEM 2	6
WESTERN HISTORY	BT	2nd	SEM 2	6
ENGLISH 2	BT	2nd	SEM 2	6
TYPOGRAPHY	OB	2nd	SEM 2	6
ADVERTISING
SOCIAL ENVIRONMENT	BT	1st	SEM 1	6
SOCIAL PSYCHOLOGY	BT	1st	SEM 2	6
CREATIVITY WORKSHOP 2	OB	1st	SEM 2	4,5

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	SEM	ECTS
WEB AND DIGITAL DESIGN	OWN	SEM 1	6
INFOGRAPHICS	OWN	SEM 2	6

Third year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
FASHION DESIGN	OB	3rd	SEM 1	6
INDUSTRIAL DESIGN	OB	3rd	SEM 1	6
AESTHETICS	OB	3rd	SEM 1	6
PHOTOGRAPHY	OB	3rd	SEM 1	6
AUDIOVISUAL PRODUCTION	OB	3rd	SEM 1	6
ETHICS AND PROFESSIONAL DEONTOLOGY	OB	3rd	SEM 2	6
DESIGN PROJECTS 2	OB	3rd	SEM 2	6
INTERNSHIPS IN COMPANIES 1	EXT I.	3rd	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES	OP	3rd	SEM 2	6
OPTIONAL 2	OP	3rd	SEM 2	6
ADVERTISING
LANGUAGE	BT	1st	SEM 2	6
RHETORIC	OB	2nd	SEM 1	6
CREATIVE EXPRESSION OF THE IMAGE	OB	2nd	SEM 2	6

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	TERM	ECTS
INTERACTION DESIGN 1	OWN	SEM 1	6
INTERACTION DESIGN 2	OWN	SEM 2	6

Fourth year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

DESIGN
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL DESIGN	OB	4th	SEM 1	6
SCENOGRAPHIC DESIGN	OB	4th	SEM 1	6
MARKETING AND BRAND IMAGE	OB	4th	SEM 1	6
DESIGN OF EPHEMERAL SPACES	OB	4th	SEM 2	6
DESIGN MANAGEMENT	OB	4th	SEM 2	6
PRODUCTION AND DEVELOPMENT	OB	4th	SEM 1	6
INTERNSHIPS IN COMPANIES 2	IEXT	4th	SEM 2	6 6
END OF DEGREE PROJECT	EDP	4th	SEM 2	6
HISTORY OF RELIGIONS	OP	4th	SEM 1	6
OPTIONAL 4	OP	4th	SEM 1	6
ADVERTISING
CREATIVE STORYTELLING	OB	2nd	SEM 1	6
CREATIVE EXPRESSION OF VIDEO	OB	2nd	SEM 2	6
NETWORK MARKETING	OB	3rd	SEM 2	3
MEDIA STRATEGIES	OB	3rd	SEM 2	3

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	TERM	ECTS
PACKAGING	OWN	SEM 1	6
END OF DEGREE PROJECT	OWN	SEM 2	6

Fifth year year groups 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

ADVERTISING
SUBJECT	TYPOLOGY	YEAR	SEM	ECTS
CAMPAIGN IDEATION AND STRATEGY	OB	3rd	SEM 1	12
PROFESSIONAL RELATIONSHIP EXPERIENCES	OB	3rd	ANNUAL	6
CAMPAIGN IMPLEMENTATION	OB	3rd	SEM 2	12
OPTIONAL 1	OP	3rd	SEM 1	3
OPTIONAL 2	OP	3rd	SEM 2	3
LOYALTY MARKETING	OB	4th	SEM 1	3
STRATEGIC PLANNING	OB	4th	SEM 1	6
BUSINESS AND ENTREPRENEURSHIP	OB	4th	SEM 1	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	9
ADVERTISING LAW	OB	4th	SEM 2	6
CAMPAIGN PRODUCTION	OB	4th	SEM 2	12

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What did you study in the 2024/2025 academic year?

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University Dual Degree in Design and Advertising, Branding and Communication

Syllabus

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Year groups from 2024-25 (Univeristy Dual Degree in Design and Advertising, Branding and Communication)

First year year groups from 2024-25 (Univeristy Dual Degree in Design and Advertising, Branding and Communication)

Second year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

Third year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

Fourth year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

Fifth year year groups from 2024-25 (University Dual Degree in Design and Advertising, Branding and Communication)

Year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

First year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

Second year year groups 2020-21, 2021-22, 2023-24 (Univeristy Dual Degree in Design and Advertising)

Third year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

Fourth year, year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

Fifth year year groups 2020-21, 2021-22, 2023-24 (University Dual Degree in Design and Advertising)

Year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

First year year groups 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

Second year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

Third year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

Fourth year year groups from 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

Fifth year year groups 2015-16, 2016-17, 2017-18, 2019-20 (University Dual Degree in Design and Advertising)

Request more information about the University Dual Degree in Design and Advertising