University Dual Degree in Business Administration and Marketing

Syllabus

Class cohorts from 2024-25

First year class promotion from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	ECTS
Fundamentals of Economics	BT	1st	SEM 1	6
Fundamentals of Business BT 1ST 1 SEM 6 of Business	BT	1st	SEM 1	6
Fundamentals of Government	BT	1st	SEM 1	6
Fundamentals and Theory of Law	BT	1st	SEM 1	6
Introduction to University Studies	BT	1st	ANNUAL	6
Skills and Competences of the Person	FB	1st	ANNUAL	6
Mathematics Applied to Business	FB	1st	SEM 2	6
History of Thought in the West	OB	1st	SEM 2	6
Applied Management Tools: Introduction to Finance	FB	1st	SEM 2	6
Applied Tools for Information Management	OB	1st	SEM 2	6
MARKETING
Marketing Research	OB	1st	SEM 2	6

Second year class cohort from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	ECTS
Financial Accounting	OB	2nd	1 SEM	6
Statistics	BT	2nd	1 SEM	6
Social Psychology	OB	2nd	1 SEM	6
Microeconomics	OB	2nd	1 SEM	3
Basic Digital Business Tools	OB	2nd	1 SEM	3
Anthropology	OB	2nd	ANNUAL	4.5
Education for Social Responsibility	OB	2nd	ANNUAL	4.5
Business Law	OB	2nd	2 SEM	4.5
Cost Management	BT	2nd	2 SEM	6
Financial Markets	OB	2nd	2 SEM	4,5
Macroeconomics	OB	2nd	2 SEM	3
Marketing in the Company and Digital Communication	OB	2nd	2 SEM	6
MARKETING
Fundamentals of Marketing	BT	1st	1 SEM	6
Marketing Research and Marketing Estimation	OB	2nd	1 SEM	6
Introduction to Data Analysis	OB	2nd	2 SEM	6
Innovation and Digital Transformation	BT	2nd	2 SEM	6

Third year class cohort from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	ECTS
Taxation	OB	3rd	1 SEM	6
Strategic Management	OB	3rd	1 SEM	6
Entrepreneurial Mindset	OB	3rd	1 SEM	3
Introduction to Theology	OB	3rd	1 SEM	4.5
Changes in Business Paradigms	OB	3rd	2 SEM	3
Great Books in Business Thought	OB	3rd	2 SEM	6
Financial Management	OB	3rd	2 SEM	6
MARKETING
Product and Brand Policy	OB	2nd	1 SEM	6
Sociology of Consumption	BT	2nd	1 SEM	6
Managing of Innovation in Marketing	OB	2nd	1 SEM	6
Project Management	OB	2nd	2 SEM	6
Sales and Marketing Management	OB	3rd	1 SEM	6
E-Commerce	OB	3rd	2 SEM	6
Internet as a Relationship Scenario	OB	3rd	2 SEM	3
Customer Experience	OB	3rd	2 SEM	6

Fourth year class cohort from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	ECTS
Psychology of Work and Organizations	OB	3rd	1 SEM	6
History of Economic Ideas	OB	3rd	2 SEM	4,5
Management Control	OB	3rd	2 SEM	6
Ethics	OB	4th	1 SEM	4.5
Data Philosophy	OB	4th	1 SEM	3
Risk Control and Contingency Planning	OB	4th	2 SEM	3
Internationalization and Global Markets	OB	4th	SEM 2	3
MARKETING
MARKETING Marketing of Relationships	OB	3rd	1 SEM	6
Distribution and Pricing Strategies	OB	3rd	1 SEM	6
Total Quality Management as a Competitive Advantage in Marketing	OB	3rd	1 SEM	4.5
Integral Communication Strategies I	OB	3rd	1 SEM	6
Integral Communication Strategies II	OB	3rd	2 SEM	6
Strategic Marketing Management	OB	4th	1 SEM	6
Organizational Culture and Leadership	OB	4th	2 SEM	3
External Academic Internships	EXT I.	4th	2 SEM	6

Fifth year class cohort from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	ECTS
Leadership and Motivation	OB	3rd	1 SEM	4.5
Sustainable Enterprise	OB	4th	1 SEM	3
Operations Management	OB	4th	1 SEM	4.5
Managing People and Agile Organizations	OB	4th	1 SEM	6
Data Driven Business and Entrepreneurship	OB	4th	1 SEM	3
Integral Analysis in Business	OB	4th	1 SEM	3
Cross Cultural Relation	OB	4th	2 SEM	3
External Academic Practices	EXT I.	4th	2 SEM	6
End of Degree Project	EDP	4th	2 SEM	6
Complementary Formative Activities I	OP	4th	2 SEM	3
Complementary Formative Activities II	OP	4th	2 SEM	3
MARKETING
Logistics and Commercial Networks	OB	4th	1 SEM	6
Media Plan Design	OB	4th	1 SEM	6
Entrepreneurship I	OB	4th	SEM 1	6
Entrepreneurship II	OB	4th	SEM 2	4,5
End of Degree Project	EDP	4th	2 SEM	6
Elective I	OP	4th	2 SEM	3
Elective II	OP	4th	2 SEM	3

Class cohorts 2020-21, 2021-22, 2022-23, 2023-24

Timetable for implementation

First year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	CRD
Applied Philosophy	BT	1st	1 SEM	6
Economic and Business History *	BT	1st	1 SEM	6
Applied Business Mathematics	OB	1st	1 SEM	6
Microeconomics for Entrepreneurs	OB	1st	1 SEM	6
Business Organization and Management I	OB	1st	1 SEM	6
Communication: Leadership Skills and Competencies	BT	1st	2 SEM	6
Financial Accounting I	OB	1st	2 SEM	6
History of Thought in the West	BT	1st	2 SEM	6
Introduction to Statistics for Business Decision Making	BT	1st	2 SEM	6
Macroeconomics for Entrepreneurs *	OB	1st	2 SEM	6
MARKETING
Fundamentals of Marketing	OB	1st	1 SEM	6
Commercial Research Commercial	OB	1st	2 SEM	6
Marketing Innovation Management	OB	2nd	1 SEM	6
* Subject taught in English

Second year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	CRD
Fundamental Anthropology	BT	2nd	1 SEM	6
Financial Accounting II	OB	2nd	1 SEM	6
Business Law	BT	2nd	1 SEM	6
The Time Value of Money *	OB	2nd	1 SEM	6
Business Organization and Management II *	OB	2nd	1 SEM	6
Cost Accounting *	OB	2nd	2 SEM	6
Social Responsibility Education Social	BT	2nd	2 SEM	6
Innovation and Digital Transformation	BT	2nd	2 SEM	6
Modern Language	OB	2nd	2 SEM	6
Tax System			2nd 2 SEM	6
MARKETING
Product Policy and Branding	OB	2nd	1 SEM	6
Market Research and Demand Estimation	OB	2nd	1 SEM	6
Total Quality Management as a Competitive Advantage in Marketing	OB	3rd	2 SEM	6
* Subject taught in English

Third year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	YEAR	TYPOLOGY	SEM	CRD
Management Control *	3rd	OB	1 SEM	6
HR Management *	3rd	OB	1 SEM	6
Financial Management I *	3rd	OB	1 SEM	6
Spanish and World Economics for Entrepreneurs *	3rd	OB	1 SEM	6
Financial Management II *	3rd	OB	2 SEM	6
Ethics	3rd	OB	2 SEM	6
Management, Management, Direction and Control of Sales Forces	3rd	OP	2 SE	3
Management of Banks and Financial Institutions	3rd	OP	2 SEM	3
Professional Ethics	4th	OB	2 SEM	6
Stock Exchange and Capital Markets *	4º	OB	2 SEM	6
MARKETING
Sales and Marketing Management	3rd	OB	1 SEM	6
Distribution and Pricing Strategies Pricing	3rd	OB	1 SEM	6
Integrated Communication Strategies	3rd	OB	1 SEM	6
Internet as a New Relationship Scenario	3rd	OP	2 SEM	3
Financial and Banking Marketing	3rd	OP	2 SEM	3
Below the Line (BtL) Communication	3rd	OP	2 SEM	3
Students will be able to select their electives from the list of subjects offered by the University each academic year. Details of these subjects will be published in the Study Plans book for enrolment. Similarly, once the enrolment period has concluded, the University reserves the right to open these elective subjects, dependent on the number of students enrolled.
* Subject taught in English

Fourth year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	CRD
Business Strategy and Structure *	OB	4TH	1 SEM	6
Modern Language II	OB	4TH	1 SEM	6
Introduction to Theology	OB	4TH	1 SEM	6
Quantitative Analysis for Decision Making	OB	4TH	1 SEM	6
Complementary Formative Activities I	OP	4TH	1 SEM	3
Complementary Formative Activities II	OP	4TH	2 SEM	3
Internships	EXT I.	4TH	2 SEM	12
End of Degree Project	EDP	4th	2 SEM	6

MARKETING
Media Plan Design	OB	4th	2 SEM	6
Relationship Marketing	OB	3rd	1 SEM	6
Marketing Plan	OB	4th	1 SEM	6
Commercial Logistics	OB	3rd	1 SEM	6
Models Models Applied to Marketing	OB	4th	1 SEM	6
Internships	EXT I.	4th	2 SEM	12
End of Degree Project	EDP	4th	2 SEM	6
Students will have the opportunity to select their elective subjects from the list provided in the University’s Syllabus book, which will be updated annually to reflect the subjects offered during the forthcoming academic year. Similarly, the University reserves the right to open these elective subjects once the enrollment period has concluded, dependent on the number of students enrolled.
* Subject taught in English

Class cohorts prior to 2019-20

First Year class cortos prior to 2019-20

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	CRD
Applied Philosophy	BT	1st	1 SEM	6
Economic and Business History *	BT	1st	1 SEM	6
Applied Business Mathematics	OB	1st	1 SEM	6
Microeconomics for Entrepreneurs	OB	1st	1 SEM	6
Business Organization and Management I	OB	1st	1 SEM	6
Communication: Leadership Skills and Competencies	BT	1st	2 SEM	6
Financial Accounting I	OB	1st	2 SEM	6
History of Thought	BT	1st	2 SEM	6
Introduction to Statistics for Business Decision Making	BT	1st	2 SEM	6
Macroeconomics for Entrepreneurs *	OB	1st	2 SEM	6
MARKETING
Fundamentals of Marketing	OB	1st	1 SEM	6
Commercial Research Commercial	OB	1st	2 SEM	6
Marketing Innovation Management	OB	2nd	1 SEM	6
* Subject taught in English

Second Year class cortos prior to 2019-20

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	CRD
Fundamental Anthropology	BT	2nd	1 SEM	6
Financial Accounting II	OB	2nd	1 SEM	6
Business Law	BT	2nd	1 SEM	6
The Time Value of Money *	OB	2nd	1 SEM	6
Business Organization and Administration II *	OB	2nd	1 SEM	6
Cost Accounting *	OB	2nd	2 SEM	6
Education for Social Responsibility Social Responsibility	BT	2nd	2 SEM	6
History of the West	BT	2nd	2 SEM	6
Modern Language	OB	2nd	2 SEM	6
Tax System	BT	2nd	SEM 2	6
MARKETING
Product and Brand Policy	OB	2nd	1 SEM	6
Sociology of Consumption	BT	2nd	1 SEM	6
Marketing Research and Demand Estimation	OB	2ND	1 SEM	6
Total Quality Management as a Competitive Advantage in Marketing	OB	3rd	2 SEM	6
* Subject taught in English

Third Year class cortos prior to 2019-20

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	YEAR	TYPOLOGY	SEM	CRD
Management Control *	3rd	OB	1 SEM	6
HR Management *	3rd	OB	1 SEM	6
Financial Management I *	3rd	OB	1 SEM	6
Spanish and World Economics for Entrepreneurs *	3rd	OB	1 SEM	6
Financial Management II *	3rd	OB	2 SEM	6
Ethics	3rd	OB	2 SEM	6
Management, Management, Direction and Control of Sales Forces	3rd	OP	2 SEM	3
Management of Banks and Financial Institutions	3rd	OP	2 SEM	3
Stock Exchange and Capital Markets *	4th	OB	2 SEM	6
MARKETING
Sales and Marketing Management	3rd	OB	1 SEM	6
Distribution and Pricing Strategies	3rd	OB	1 SEM	6
Integrated Communication Strategies 3rd OB SEM 1 6 of Integral Communication	3rd	OB	1 SEM	6
Internet as a new relationship scenario	3rd	OP	2 SEM	3
Financial and Banking Marketing	3rd	OP	2 SEM	3
Below the Line (BtL) Communication	3rd	OP	2 SEM	3
Students will be able to select their optional subjects from the published list, which will be updated annually and included in the Syllabus book for registration purposes. The University also reserves the right to open these optional subjects after the registration period, depending on the number of students enrolled.

* Subject taught in English

Fourth Year class cortos prior to 2019-20

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT	TYPOLOGY	YEAR	SEM	CRD
Company Strategy and Structure *	OB	4th	1 SEM	6
Language Advanced	OB	4th	1 SEM	6
Introduction to Theology	OB	4th	1 SEM	6
Computer Models applied to Marketing and Finance *	OB	4th	1 SEM	6
Activities Complementary Training Activities I	OP	4th	1 SEM	3
Professional Ethics	OB	4th	2 SEM	6
Complementary Training Activities II	OP	4th	2 SEM	3
Internships	EXT I	4th	2 SEM	12
End of Degree Project	EDP	4th	2 SEM	6
Students will have the option to select their chosen subjects from the list of optional subjects included in the syllabus, with the specific options available from the University each academic year. This information will be published in the Syllabus book for registration purposes. Similarly, once the enrolment period has concluded, the University reserves the right to open these optional subjects, dependent on the number of students enrolled.

MARKETING
Media Plan Design	OB	4th	2 SEM	6
Relationship Marketing	OB	3rd	1 SEM	6
Marketing Plan	OB	4th	1 SEM	6
Logistics Commercial	OB	3rd	1 SEM	6
Internships	EXT I	4th	2 SEM	12
End of Degree Project	EDP	4th	2 SEM	6
* Subject taught in English

Please contact us for further details about the University Dual Degree in Business Administration and Marketing (Bilingual).

Where did you study last term?

What did you study in the 2024/2025 academic year?

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