University Degree in Marketing
OFFICIAL UNIVERSITY DEGREE - IN PERSON MODALITY
and Diploma in Entrepreneurship and Innovation for Marketing
Do you know what is behind the most successful brands in the world? These companies not only have a good product or service, but also know how to differentiate themselves and leave an indelible mark on their customers. With a degree in Marketing you will be able to create distinct and impactful strategies that connect directly with the public and make a difference in an organization.
Do you want to discover new market trends to make strategic decisions?- Are you interested in analyzing campaigns and ads to understand the value proposition of a business?
- Are you looking for a career that sparks your creativity and where you work with clients from different sectors?
- Would you like to understand how the relationship between brands and consumers is built in an increasingly connected world?
If so... this is the university degree for you!
Want more information?
You will analyze data patterns in business simulators
You will discover how to impact the consumer through different channels in our Business Simulation Center in one of the best university campuses in Europe. A space where you will understand in depth how a company works, what is its mission and differential proposal and you will work on all aspects of marketing with workshops and real cases.
Do you have doubts about the University Degree in Marketing?
Why is UFV the best place to study Marketing?
You will learn marketing with a very practical methodology, with group dynamics, business simulators, company visits, seminars, meetings with industry professionals, and much more!
You will always have the most advanced facilities available to you and you will be able to get involved in the university’s media, including an advertising agency where you will be able to collaborate with your marketing strategies.
You will have the opportunity to do internships both in Spain and abroad, in companies such as: Coca Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle, Walt Disney, etc. An excellent opportunity to join a great company and learn from the best.
You will have an UNFORGETTABLE college experience. You will be able to participate in student societies such as the Entrepreneurship Club, Business Generation, Debate Society, or join sports teams and hundreds of activities.
Your teachers will be active professionals, experts in the latest trends in the sector, such as Raquel Ayestarán, manager at Bertmans, Ricardo Alcón, Client Development manager at NielsenIQ, or Alejandro Pavón, Marketing manager in the education sector.
At the UFV you will take a Diploma in Entrepreneurship and Innovation for Marketing, which will allow you to specialize from the third year onwards in the area you like best: artificial intelligence (AI), customer experience (CX) and customer relationship management (CRM). A differential value that will allow you to learn how to develop smarter and more effective strategies, improve customer experience and manage relationships in an efficient and personalized way, which is key in the sector.
An university degree with 94.3% employability rate
Companies are looking for highly qualified profiles with the ability to adapt to the challenges presented by the sector. This degree prepares you to stand out in a highly competitive and constantly changing market. Thanks to this commitment to practical learning and a curriculum endorsed by leading experts, 94.3% of our students get a job at the end of their university studies.
Internships in companies
You will do your internship in organizations such as Coca-Cola, Deloitte, BBVA, Vodafone, Decathlon, Movistar, AXA Seguros, Campofrío, Mapfre, Nielsen, Oracle and Walt Disney or ThePowerMBA, a successful company created by UFV students. This internship will allow you to discover how a marketing department works and to participate in strategic projects
International Agreements
We have exchange agreements so that you can study at a university in America, Europe or Asia, an experience that will allow you to learn how data is analyzed in other countries. In addition, you will live on campus with students of different nationalities and have access to the UFV Language Center.
We train data analysts with a deep understanding of the human being
As a marketing expert, you will need to thoroughly understand people’s motivations, desires and behaviors in order to design strategies accordingly. For this reason, our training includes humanistic subjects that will allow you to explore the essence of the human being, develop your critical spirit and leadership skills.
In my company we usually have UFV students because of their desire, their ability to learn and the facilities offered by the University during the whole process of managing the internship. They leave well prepared and with real work experience in companies.
At UFV you are not a number, you are a student with a name and surname that has a life and you feel welcomed by the professors and the whole university.
In the journey of the Camino de Santiago I have learned that when facing a problem we are more united, regardless of whether in a classroom you are the student or the teacher.
TITLE OF UNIVERSITY DEGREE
UNIVERSITY DEGREE IN MARKETING
INITIAL FEE
€1,500
MONTHLY FEE
€870
TOTAL
€10,200
Scholarships and Grants
At UFV we know how important it is to study a university degree that makes you feel fulfilled. That’s why one out of every three UFV students receives a scholarship or study grant.
Career Opportunities
The holder of a University Degree in Marketing has countless challenges in the coming years in a constantly changing and growing sector. You will be able to work in positions such as:
- Commercial Director
- Chief Operating Officer
- Chief Financial Officer
- Chief Marketing Officer
- Chief Sales Officer
- Chief Purchasing Officer
- Supply Chain
- Product Manager
- Brand Manager
- Account Executive
- Key Account
- Financial Controller
- Digital Marketing
- Analyst Customer Relantionship
- Strategic Planning
- Consumer Insight
- Business Intelligence
Title of University Degree:
Degree in Economics and Finance
Centers where the University Degree is offered
Faculty of Law, Business and Government
Branch of knowledge
Social and Legal Sciences
Field of knowledge
Economic sciences, business administration and management, marketing, commerce, accounting and tourism
Modality
In person
Languages
Spanish
Total number of credits:
240 ECTS credits
Specializations:
Not applicable
Places:
180
Raquel Ayestarán Crespo
Sexenio de investigación, Profesor contratado Doctor ANECA. PhD en Maketing por la UCM. Tesis de cambio de modelo de negocio ante la transformación digital. 2010, Publicaciones en Orcid, Researchgate, Scholar Google y Academia. Ejecutiva Multinacional 1993- 2011. Bertelsmann Group USA. Consultora Marketing Internacional Senior LATAM, Europe. PhD Maketing (UCM) Directora Académica Área G. Marketing UFV. Comité Dirección Observatorios Marcas Internacionales. Grupos investigación MK, métricas digitales. Miembro UCM/ IP UFV.
Jesús Sánchez Cotobal
Doctor ICADE. Máster en Gerencia de Empresas. Profesor Doctor Acreditado en A+M y Director Académico de Máster Executive en Comercial y Marketing. Miembro en el Consejo Editorial del Instytut Europy Srodkowo-Wschodniej de Lublin-Polonia. Autor de varios libros UFV, tiene Registrados Siete Proyectos de Emprendimiento en Propiedad Intelectual.
María Consuelo Valbuena Martínez
Doctora en Economía por la Universidad Complutense de Madrid, Especialidad en Análisis Económico Cuantitativo. Máster in Transport Economics por la Universidad Carlos III de Madrid, en colaboración con la University of Leeds, Reino Unido. Máster de Humanidades por la Universidad Francisco de Vitoria. Ha trabajado como consultora para diferentes compañías a nivel nacional. Tiene una amplia experiencia investigadora. Especialista en Educación, Desarrollo Económico, Transporte, Responsabilidad Social, Escucha y Migración y en la evaluación de efectos del Coaching aplicado a diferentes ámbitos.
