• DIGITAL COMMUNICATION DEGREE SYLLABUS

University Degree in Digital Communication

Syllabus

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First year
Second Year
Third Year
Fourth Year
Structure of the syllabus
Competencies to be acquired by the student

First year

DEGREE IN DIGITAL COMMUNICATION
COURSE TIP SEM ECTS
Theory and Technique of Photography BT SEM 1 6
Fundamentals of Communication BT SEM 1 6
Multimedia Technology OB SEM 1 3
Multimedia Writing BT SEM 1 6
Introduction to University Studies BT SEM 1 and SEM 2 6
Skills and Competencies for Leadership BT SEM 1 and SEM 2 6
History of Contemporary Communication BT SEM 2 6
Strategies of Digital Communication BT SEM 2 6
Digital Image Analysis * OB SEM 2 6
Digital Creativity and Innovation OB SEM 2 3
* Subject taught in English

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECT TYPOLOGY SEM ECTS
INTRODUCTION TO THE DIGITAL ECOSYSTEM PW SEM 1 6
COMMUNITY MANAGER PW SEM 2 6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECT TYPOLOGY SEM ECTS
FILM SCRIPT PW SEM 1 3
GREAT MASTERS OF FILM AND FICTION PW SEM 1 3
FILM PRODUCTION PW SEM 2 6

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECT TYPOLOGY SEM ECTS
ETHICS AND AESTHETICS OF PHOTOGRAPHY PW SEM 1 3
GREAT MASTERS OF PHOTOGRAPHY PW SEM 1 3
PHOTOGRAPHIC TECHNIQUE PW SEM 2 3
MOBILE PHOTOGRAPHY AND WEB ENVIRONMENT PW SEM 2 3

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECT TYPOLOGY SEM ECTS
CULTURE AND TRENDS PW SEM 1 6
THE CREATIVE PROCESS PW SEM 2 6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECT TYPOLOGY SEM ECTS
CONSUMER AND USER EXPERIENCE PW SEM 1 6
EVENT PLANNING AND PRODUCTION PW SEM 2 6

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN SPORTS JOURNALISM
SUBJECT TYPOLOGY SEM ECTS
SPORTS WRITING 1 PW SEM 1 3
SPORTS CONTENT CREATION PW SEM 1 3
NEWS COVERAGE OF EVENTS PW SEM 2 3
SPORTS BROADCASTING PW SEM 2 3

DIPLOMA IN FASHION DESIGN

DIPLOMA IN FASHION DESIGN
SUBJECT TYPOLOGY SEM ECTS
FASHION HISTORY AND TRENDS PW SEM 1 3
COSTUME DESIGN(*) PW SEM 1 3
FASHION COMMUNICATION PW SEM 2 1.5
BASIC PATTERN DESIGN PW SEM 2 4.5

(*) Subject taught in English

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY SEM ECTS
INTRODUCTION TO THE DIGITAL ENVIRONMENT PW SEM 1 6
INTERACTION DESIGN 1 PW SEM 2 6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
SUBJECT TYPOLOGY SEM ECTS
INTRODUCTION TO DIGITAL HUMANITIES PW SEM 1 6
WEB TECHNOLOGY AND ITS USE FOR HUMANITIES PW SEM 2 6

DIPLOMA IN TRANSMEDIA PROJECTS

DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECT TYPOLOGY SEM ECTS
NEW MEDIA STUDIES PW SEM 1 6
VIRTUAL COMMUNITIES PW SEM 2 3
SOCIAL MEDIA 1 PW SEM 2 3

DIPLOMA IN TECHNICAL ARTIST

DIPLOMA IN TECHNICAL ARTIST
SUBJECT TYPOLOGY SEM ECTS
INTRODUCTION TO VOLUME AND COLOR. PHOTOGRAMETRY PW SEM 1 3
CHARACTER DESIGN AND APPLIED ANATOMY PW SEM 1 3
CREATION OF SHADERS (*) PW SEM 2 6

(*) Course taught in English

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECT TYPOLOGY SEM ECTS
PEACE DIPLOMACY (TREATIES, CONVENTIONS AND CONFERENCES FOR PEACE) PW SEM 1 6
COMMUNICATION AND PEACE PW SEM 2 6

Second Year

DEGREE IN DIGITAL COMMUNICATION
ASIGNATURE TIP SEM ECTS
Digital Production * OB SEM 3 9
Digital Narratives 2 BT SEM 3 6
Web Design OB SEM 3 6
Personal Branding OB SEM 3 3
Anthropology OB 3 and SEM 4 6
Social Responsibility OB SEM 3 and SEM 4 6
Digital Editing and Editing BT SEM 4 6
Web Positioning OB SEM 4 6
Sources of Information OB SEM 4 3
Virtual Community Management OB SEM 4 3
Apps and Communication * OB SEM 4 6
* Subject taught in English

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECT TYPOLOGY SEM ECTS
SOCIAL MEDIA MANAGEMENT PW SEM 3 6
CONTENT STRATEGY PW SEM 4 6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECT TYPOLOGY SEM ECTS
FILM DIRECTING PW SEM 3 3
DIRECTING ACTORS PW SEM 3 3
CAMERA 1 PW SEM 4 3
LIGHTING PW SEM 4 3

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECT TYPOLOGY SEM ECTS
DIGITAL IMAGE RETOUCHING 1 PW SEM 3 3
LIGHTING PW SEM 3 3
PHOTOGRAPHIC COMPOSITION AND COLOR PW SEM 4 3
LONG EXPOSURE PHOTOGRAPHY PW SEM 4 3

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECT TYPOLOGY SEM ECTS
CREATIVE GRAPHICS PW SEM 3 6
INTEGRATED CAMPAIGNS PW SEM 4 6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECT TYPOLOGY SEM ECTS
AUDIOVISUAL PRODUCTION FOR EVENTS PW SEM 3 6
PATRONAGE AND ADVERTISING SPONSORSHIP PW SEM 4 6

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN SPORTS JOURNALISM
SUBJECT TYPOLOGY SEM ECTS
SPORTS PROGRAMS IN RADIO (PRODUCTION AND EDITING) PW SEM 3 3
SPORTS WRITING 2 PW SEM 3 3
PRESS CONFERENCES PW SEM 4 3
DIGITAL FORMATS IN SPORTS PW SEM 4 3

DIPLOMA IN FASHION DESIGN

DIPLOMA IN FASHION DESIGN
COURSE TYPOLOGY SEM ECTS
DESIGN AND RAW MATERIALS(*) PW SEM 3 6
FASHION WORKSHOP TECHNIQUES PW SEM 4 6

(*) Subject taught in English

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY SEM ECTS
PACKAGING DESIGN PW SEM 3 6
COMPUTER GRAPHICS PW SEM 4 6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
SUBJECT TYPOLOGY SEM ECTS
INTRODUCTION TO PROGRAMMING FOR THE HUMANITIES PW SEM 3 6
ARTIFICIAL INTELLIGENCE 1: COMPUTATIONAL THINKING PW SEM 4 6

DIPLOMA IN TRANSMEDIA PROJECTS

DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECT TYPOLOGY SEM ECTS
SOCIAL MEDIA 2 PW SEM 3 3
PODCAST PW SEM 3 3
STREAMING 1 PW SEM 4 6

DIPLOMA IN TECHNICAL ARTIST

DIPLOMA IN TECHNICAL ARTIST
COURSE TYPOLOGY SEM ECTS
PROCEDURAL (*) PW SEM 3 3
TOOLS PW SEM 3 3
RIGGING AND MOTION CAPTURE (*) PW SEM 4 6

(*) Subject taught in English

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
COURSE TYPOLOGY SEM ECTS
DISCOURSES OF PEACE (LEADERSHIP FOR PEACE)(*) PW SEM 3 6
FUNDAMENTALS OF THE COMMON GOOD PW SEM 4 6

(*) Subject taught in English

Third Year

DEGREE IN DIGITAL COMMUNICATION
COURSE TIP SEM ECTS
Sound Expression OB SEM 5 6
Innovation Lab OB SEM 5 6
Graphic Design OB SEM 5 6
Introduction to Theology: Man and the Question of God OB SEM 5 6
History of the West OB SEM 5 6
Infographics and Illustration OB SEM 6 6
Content Management Digital Content Management OB SEM 6 6
Marketing and Branding * OB SEM 6 6
Corporate Communication OB SEM 6 6
Optional 1 OP SEM 6 6
* Subject taught in English
LIST OF OPTIONAL COURSES (CHOOSE ONE COURSE)
COURSE TIP SEM ECTS
Transmedia Product Creation OP SEM 6 6
Audiovisual Direction * OP SEM 6 6
SEO Management of Social Media OP SEM 6 6
From the list of optional courses that make up the syllabus, students will be able to choose among the courses that the University offers each academic year and that will be published in the Syllabus book for enrolment. Likewise, the University, once the enrolment period is over, reserves the right to open these optional courses depending on the number of students enrolled.
* Subject taught in English

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECT TYPOLOGY SEM ECTS
INFLUENCER MARKETING PW SEM 5 6
ONLINE REPUTATION MANAGEMENT PW SEM 6 6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECT TYPOLOGY SEM ECTS
SOUND DESIGN PW SEM 5 3
EDITING PW SEM 5 3
CAMERA 2 PW SEM 6 3
DIRECTION OF PHOTOGRAPHY PW SEM 6 3

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECT TYPOLOGY SEM ECTS
PORTRAIT PHOTOGRAPHY PW SEM 5 3
DIGITAL IMAGE RETOUCHING 2 PW SEM 5 3
ADVERTISING PHOTOGRAPHY PW SEM 6 3
NATURE PHOTOGRAPHY PW SEM 6 3

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECT TYPOLOGY SEM ECTS
PACKAGING PW SEM 5 6
VIDEO GAME ADVERTISING PW SEM 6 6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECT TYPOLOGY SEM ECTS
NEUROBRANDING PW SEM 5 6
SOCIAL INFLUENCE AND RELATIONAL IMPACT PW SEM 6 6

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN SPORTS JOURNALISM
SUBJECT TYPOLOGY SEM ECTS
SPORTS PROGRAMS ON TELEVISION (PRODUCTION AND EDITING) PW SEM 5 3
E-SPORTS PW SEM 5 3
NARRATION OF LIVE SPORTS EVENTS PW SEM 6 3
SPORTS VIDEO PRODUCTION PW SEM 6 3

DIPLOMA IN FASHION DESIGN

DIPLOMA IN FASHION DESIGN
SUBJECT TYPOLOGY SEM ECTS
CLOTHING CONSTRUCTION(*) PW SEM 5 6
STYLISM AND ARTISTIC DIRECTION PW SEM 6 3
ACCESSORIES DESIGN PW SEM 6 3

(*) Subject taught in English

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY SEM ECTS
INTERACTION DESIGN 2 PW SEM 5 6
INTERACTION DESIGN 3 PW SEM 6 6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
SUBJECT TYPOLOGY SEM ECTS
STANDARDS FOR ENCODING TEXTS IN HD (TEI) PW SEM 5 6
ARTIFICIAL INTELLIGENCE 2: “MACHINE & DEEP LEARNING” PW SEM 6 6

DIPLOMA IN TRANSMEDIA PROJECTS

DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECT TYPOLOGY SEM ECTS
WORLDBUILDING IN TRANSMEDIA PW SEM 5 6
STORYTELLING WITH IA PW SEM 5 3
FINANCING TRANSMEDIA PROJECTS PW SEM 6 3

DIPLOMA IN TECHNICAL ARTIST

DIPLOMA IN TECHNICAL ARTIST
COURSE TYPOLOGY SEM ECTS
3D ANIMATION PW SEM 5 6
ADVANCED TECHNIQUES IN LIGHTING AND MATERIAL DESIGN (*) PW SEM 6 6

(*) Subject taught in English

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECT TYPOLOGY SEM ECTS
SOCIAL PSYCHOLOGY (PSYCHOSOCIAL FOUNDATIONS OF HUMAN BEHAVIOR) PW SEM 5 6
DELIBERATION, INFORMATION AND KNOWLEDGE PW SEM 6 6

Fourth Year

DEGREE IN DIGITAL COMMUNICATION
COURSE TIP SEM ECTS
Digital Content Creation Workshop OB SEM 7 3
Postproduction and Special Effects OB SEM 7 6
New Digital Formats OB SEM 7 6
Entrepreneurship and Startups OB SEM 7 6
Ethics OB SEM 7 6
Direction and Management of Projects and Events * OB SEM 8 9
Social Media Advertising OB SEM 8 6
External Academic Internship I. EXT. SEM 7 and SEM 8 6
End of Degree Project EDP SEM 7 and SEM 8 6
Optional 2 OP SEM 8 6
* Subject taught in English
LIST OF OPTIONAL COURSES (CHOOSE ONE COURSE)
COURSE TIP SEM ECTS
Audiovisual Business Plan * OP SEM 8 6
Brand Management OP SEM 8 6
Complementary Training Activities OP SEM 8 6
From the list of optional courses that make up the syllabus, students will be able to choose among the courses offered by the University each academic year, which will be published in the Syllabus book for enrolment. Likewise, the University, once the enrolment period is over, reserves the right to open these optional courses depending on the number of students enrolled.
* Subject taught in English

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECT TYPOLOGY SEM ECTS
DATA MONITORING AND ANALYSIS PW SEM 7 6
LEGAL ASPECTS AND PRIVACY IN SOCIAL MEDIA PW SEM 8 6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECT TYPOLOGY SEM ECTS
PROJECT DEVELOPMENT AND DISTRIBUTION PW SEM 7 3
POSTPRODUCTION PW SEM 7 3
FINAL PROJECT PW SEM 8 6

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECT TYPOLOGY SEM ECTS
DOCUMENTARY AND SOCIAL PHOTOGRAPHY PW SEM 7 3
ARTISTIC PHOTOGRAPHY PW SEM 7 3
POSTPRODUCTION AND PROJECT DEVELOPMENT PW SEM 8 6

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECT TYPOLOGY SEM ECTS
EXTERNAL COMMUNICATION AND LARGE FORMATS PW SEM 7 6
THE CREATIVE PORTFOLIO PW SEM 8 6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECT TYPOLOGY SEM ECTS
SPORTING EVENTS PW SEM 7 6
ARTISTIC AND CULTURAL EVENTS PW SEM 8 6

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN SPORTS JOURNALISM
SUBJECT TYPOLOGY SEM ECTS
CORPORATE SPORTS MANAGEMENT AND COMMUNICATION PW SEM 7 3
SPORTS CONTENT STRATEGIES IN SOCIAL MEDIA PW SEM 7 3
FINAL PROJECT PW SEM 8 6

DIPLOMA IN FASHION DESIGN

DIPLOMA IN FASHION DESIGN
COURSE TYPOLOGY SEM ECTS
FASHION PRODUCTION AND BUSINESS(*) PW SEM 7 4.5
PROFESSIONAL FASHION WORKSHOP PW SEM 8 7.5

(*) Subject taught in English

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT TYPOLOGY SEM ECTS
INTERFACE DESIGN (UI) PW SEM 7 6
DESIGN STRATEGY PW SEM 8 6

DIPLOMA IN TRANSMEDIA PROJECTS

DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECT TYPOLOGY SEM ECTS
BUSINESS PERSPECTIVE OF THE TRANSMEDIA ENVIRONMENT PW SEM 7 3
STREAMING 2 PW SEM 7 3
TRANSMEDIA PRODUCTION PW SEM 8 6

DIPLOMA IN TECHNICAL ARTIST

DIPLOMA IN TECHNICAL ARTIST
COURSE TYPOLOGY SEM ECTS
OPTIMIZATION PW SEM 7 3
ADVANCED SPECIAL EFFECTS DESIGN (*) PW SEM 8 3
FINAL PROJECT PW SEM 7 AND SEM 8 6

(*) Course taught in English

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECT TYPOLOGY SEM ECTS
WAR CORRESPONDENT, PEACE MISSION PW SEM 7 6
PREVENTIVE DIPLOMACY, PROTECTION OF CIVILIANS AND HUMANITARIAN AID IN INTERNATIONAL CONFLICTS(*) PW SEM 8 6

(*) Subject taught in English

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