• BUSINESS ADMINISTRATION AND MARKETING UNIVERSITY DUAL DEGREE SYLLABUS

University Dual Degree in Business Administration and Marketing

Syllabus

Request further information

Back to dual degree➞

Class cohorts from 2024-25

First Year
Second Year
Third Year
Fourth Year
Fifth Year

First year class promotion from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM ECTS
Fundamentals of Economics BT 1st SEM 1 6
Fundamentals of Business BT 1ST 1 SEM 6 of Business BT 1st SEM 1 6
Fundamentals of Government BT 1st SEM 1 6
Fundamentals and Theory of Law BT 1st SEM 1 6
Introduction to University Studies BT 1st ANNUAL 6
Skills and Competences of the Person FB 1st ANNUAL 6
Mathematics Applied to Business FB 1st SEM 2 6
History of Thought in the West OB 1st SEM 2 6
Applied Management Tools: Introduction to Finance FB 1st SEM 2 6
Applied Tools for Information Management OB 1st SEM 2 6
MARKETING
Marketing Research OB 1st SEM 2 6

Second year class cohort from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM ECTS
Financial Accounting OB 2nd 1 SEM 6
Statistics BT 2nd 1 SEM 6
Social Psychology OB 2nd 1 SEM 6
Microeconomics OB 2nd 1 SEM 3
Basic Digital Business Tools OB 2nd 1 SEM 3
Anthropology OB 2nd ANNUAL 4.5
Education for Social Responsibility OB 2nd ANNUAL 4.5
Business Law OB 2nd 2 SEM 4.5
Cost Management BT 2nd 2 SEM 6
Financial Markets OB 2nd 2 SEM 4,5
Macroeconomics OB 2nd 2 SEM 3
Marketing in the Company and Digital Communication OB 2nd 2 SEM 6
MARKETING
Fundamentals of Marketing BT 1st 1 SEM 6
Marketing Research and Marketing Estimation OB 2nd 1 SEM 6
Introduction to Data Analysis OB 2nd 2 SEM 6
Innovation and Digital Transformation BT 2nd 2 SEM 6

Third year class cohort from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM ECTS
Taxation OB 3rd 1 SEM 6
Strategic Management OB 3rd 1 SEM 6
Entrepreneurial Mindset OB 3rd 1 SEM 3
Introduction to Theology OB 3rd 1 SEM 4.5
Changes in Business Paradigms OB 3rd 2 SEM 3
Great Books in Business Thought OB 3rd 2 SEM 6
Financial Management OB 3rd 2 SEM 6
MARKETING
Product and Brand Policy OB 2nd 1 SEM 6
Sociology of Consumption BT 2nd 1 SEM 6
Managing of Innovation in Marketing OB 2nd 1 SEM 6
Project Management OB 2nd 2 SEM 6
Sales and Marketing Management OB 3rd 1 SEM 6
E-Commerce OB 3rd 2 SEM 6
Internet as a Relationship Scenario OB 3rd 2 SEM 3
Customer Experience OB 3rd 2 SEM 6

Fourth year class cohort from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM ECTS
Psychology of Work and Organizations OB 3rd 1 SEM 6
History of Economic Ideas OB 3rd 2 SEM 4,5
Management Control OB 3rd 2 SEM 6
Ethics OB 4th 1 SEM 4.5
Data Philosophy OB 4th 1 SEM 3
Risk Control and Contingency Planning OB 4th 2 SEM 3
Internationalization and Global Markets OB 4th SEM 2 3
MARKETING
MARKETING Marketing of Relationships OB 3rd 1 SEM 6
Distribution and Pricing Strategies OB 3rd 1 SEM 6
Total Quality Management as a Competitive Advantage in Marketing OB 3rd 1 SEM 4.5
Integral Communication Strategies I OB 3rd 1 SEM 6
Integral Communication Strategies II OB 3rd 2 SEM 6
Strategic Marketing Management OB 4th 1 SEM 6
Organizational Culture and Leadership OB 4th 2 SEM 3
External Academic Internships EXT I. 4th 2 SEM 6

Fifth year class cohort from 2024-25

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM ECTS
Leadership and Motivation OB 3rd 1 SEM 4.5
Sustainable Enterprise OB 4th 1 SEM 3
Operations Management OB 4th 1 SEM 4.5
Managing People and Agile Organizations OB 4th 1 SEM 6
Data Driven Business and Entrepreneurship OB 4th 1 SEM 3
Integral Analysis in Business OB 4th 1 SEM 3
Cross Cultural Relation OB 4th 2 SEM 3
External Academic Practices EXT I. 4th 2 SEM 6
End of Degree Project EDP 4th 2 SEM 6
Complementary Formative Activities I OP 4th 2 SEM 3
Complementary Formative Activities II OP 4th 2 SEM 3
MARKETING
Logistics and Commercial Networks OB 4th 1 SEM 6
Media Plan Design OB 4th 1 SEM 6
Entrepreneurship I OB 4th SEM 1 6
Entrepreneurship II OB 4th SEM 2 4,5
End of Degree Project EDP 4th 2 SEM 6
Elective I OP 4th 2 SEM 3
Elective II OP 4th 2 SEM 3

Class cohorts 2020-21, 2021-22, 2022-23, 2023-24

First Year
Second Year
Third Year
Fourth Year
Timetable for implementation

First year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM CRD
Applied Philosophy BT 1st 1 SEM 6
Economic and Business History * BT 1st 1 SEM 6
Applied Business Mathematics OB 1st 1 SEM 6
Microeconomics for Entrepreneurs OB 1st 1 SEM 6
Business Organization and Management I OB 1st 1 SEM 6
Communication: Leadership Skills and Competencies BT 1st 2 SEM 6
Financial Accounting I OB 1st 2 SEM 6
History of Thought in the West BT 1st 2 SEM 6
Introduction to Statistics for Business Decision Making BT 1st 2 SEM 6
Macroeconomics for Entrepreneurs * OB 1st 2 SEM 6
MARKETING
Fundamentals of Marketing OB 1st 1 SEM 6
Commercial Research Commercial OB 1st 2 SEM 6
Marketing Innovation Management OB 2nd 1 SEM 6
* Subject taught in English

Second year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM CRD
Fundamental Anthropology BT 2nd 1 SEM 6
Financial Accounting II OB 2nd 1 SEM 6
Business Law BT 2nd 1 SEM 6
The Time Value of Money * OB 2nd 1 SEM 6
Business Organization and Management II * OB 2nd 1 SEM 6
Cost Accounting * OB 2nd 2 SEM 6
Social Responsibility Education Social BT 2nd 2 SEM 6
Innovation and Digital Transformation BT 2nd 2 SEM 6
Modern Language OB 2nd 2 SEM 6
Tax System 2nd 2 SEM 6
MARKETING
Product Policy and Branding OB 2nd 1 SEM 6
Market Research and Demand Estimation OB 2nd 1 SEM 6
Total Quality Management as a Competitive Advantage in Marketing OB 3rd 2 SEM 6
* Subject taught in English

Third year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT YEAR TYPOLOGY SEM CRD
Management Control * 3rd OB 1 SEM 6
HR Management * 3rd OB 1 SEM 6
Financial Management I * 3rd OB 1 SEM 6
Spanish and World Economics for Entrepreneurs * 3rd OB 1 SEM 6
Financial Management II * 3rd OB 2 SEM 6
Ethics 3rd OB 2 SEM 6
Management, Management, Direction and Control of Sales Forces 3rd OP 2 SE 3
Management of Banks and Financial Institutions 3rd OP 2 SEM 3
Professional Ethics 4th OB 2 SEM 6
Stock Exchange and Capital Markets * 4º OB 2 SEM 6
MARKETING
Sales and Marketing Management 3rd OB 1 SEM 6
Distribution and Pricing Strategies Pricing 3rd OB 1 SEM 6
Integrated Communication Strategies 3rd OB 1 SEM 6
Internet as a New Relationship Scenario 3rd OP 2 SEM 3
Financial and Banking Marketing 3rd OP 2 SEM 3
Below the Line (BtL) Communication 3rd OP 2 SEM 3
Students will be able to select their electives from the list of subjects offered by the University each academic year. Details of these subjects will be published in the Study Plans book for enrolment. Similarly, once the enrolment period has concluded, the University reserves the right to open these elective subjects, dependent on the number of students enrolled.
* Subject taught in English

Fourth year class cohorts 2020-21, 2021-22, 2022-23, 2023-24

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM CRD
Business Strategy and Structure * OB 4TH 1 SEM 6
Modern Language II OB 4TH 1 SEM 6
Introduction to Theology OB 4TH 1 SEM 6
Quantitative Analysis for Decision Making OB 4TH 1 SEM 6
Complementary Formative Activities I OP 4TH 1 SEM 3
Complementary Formative Activities II OP 4TH 2 SEM 3
Internships EXT I. 4TH 2 SEM 12
End of Degree Project EDP 4th 2 SEM 6
MARKETING
Media Plan Design OB 4th 2 SEM 6
Relationship Marketing OB 3rd 1 SEM 6
Marketing Plan OB 4th 1 SEM 6
Commercial Logistics OB 3rd 1 SEM 6
Models Models Applied to Marketing OB 4th 1 SEM 6
Internships EXT I. 4th 2 SEM 12
End of Degree Project EDP 4th 2 SEM 6
Students will have the opportunity to select their elective subjects from the list provided in the University’s Syllabus book, which will be updated annually to reflect the subjects offered during the forthcoming academic year. Similarly, the University reserves the right to open these elective subjects once the enrollment period has concluded, dependent on the number of students enrolled.
* Subject taught in English

Class cohorts prior to 2019-20

First Year
Second Year
Third Year
Fourth Year

First Year class cortos prior to 2019-20

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM CRD
Applied Philosophy BT 1st 1 SEM 6
Economic and Business History * BT 1st 1 SEM 6
Applied Business Mathematics OB 1st 1 SEM 6
Microeconomics for Entrepreneurs OB 1st 1 SEM 6
Business Organization and Management I OB 1st 1 SEM 6
Communication: Leadership Skills and Competencies BT 1st 2 SEM 6
Financial Accounting I OB 1st 2 SEM 6
History of Thought BT 1st 2 SEM 6
Introduction to Statistics for Business Decision Making BT 1st 2 SEM 6
Macroeconomics for Entrepreneurs * OB 1st 2 SEM 6
MARKETING
Fundamentals of Marketing OB 1st 1 SEM 6
Commercial Research Commercial OB 1st 2 SEM 6
Marketing Innovation Management OB 2nd 1 SEM 6
* Subject taught in English

Second Year class cortos prior to 2019-20

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM CRD
Fundamental Anthropology BT 2nd 1 SEM 6
Financial Accounting II OB 2nd 1 SEM 6
Business Law BT 2nd 1 SEM 6
The Time Value of Money * OB 2nd 1 SEM 6
Business Organization and Administration II * OB 2nd 1 SEM 6
Cost Accounting * OB 2nd 2 SEM 6
Education for Social Responsibility Social Responsibility BT 2nd 2 SEM 6
History of the West BT 2nd 2 SEM 6
Modern Language OB 2nd 2 SEM 6
Tax System BT 2nd SEM 2 6
MARKETING
Product and Brand Policy OB 2nd 1 SEM 6
Sociology of Consumption BT 2nd 1 SEM 6
Marketing Research and Demand Estimation OB 2ND 1 SEM 6
Total Quality Management as a Competitive Advantage in Marketing OB 3rd 2 SEM 6
* Subject taught in English

Third Year class cortos prior to 2019-20

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT YEAR TYPOLOGY SEM CRD
Management Control * 3rd OB 1 SEM 6
HR Management * 3rd OB 1 SEM 6
Financial Management I * 3rd OB 1 SEM 6
Spanish and World Economics for Entrepreneurs * 3rd OB 1 SEM 6
Financial Management II * 3rd OB 2 SEM 6
Ethics 3rd OB 2 SEM 6
Management, Management, Direction and Control of Sales Forces 3rd OP 2 SEM 3
Management of Banks and Financial Institutions 3rd OP 2 SEM 3
Stock Exchange and Capital Markets * 4th OB 2 SEM 6
MARKETING
Sales and Marketing Management 3rd OB 1 SEM 6
Distribution and Pricing Strategies 3rd OB 1 SEM 6
Integrated Communication Strategies 3rd OB SEM 1 6 of Integral Communication 3rd OB 1 SEM 6
Internet as a new relationship scenario 3rd OP 2 SEM 3
Financial and Banking Marketing 3rd OP 2 SEM 3
Below the Line (BtL) Communication 3rd OP 2 SEM 3
Students will be able to select their optional subjects from the published list, which will be updated annually and included in the Syllabus book for registration purposes. The University also reserves the right to open these optional subjects after the registration period, depending on the number of students enrolled.
* Subject taught in English

Fourth Year class cortos prior to 2019-20

BUSINESS ADMINISTRATION AND MANAGEMENT
SUBJECT TYPOLOGY YEAR SEM CRD
Company Strategy and Structure * OB 4th 1 SEM 6
Language Advanced OB 4th 1 SEM 6
Introduction to Theology OB 4th 1 SEM 6
Computer Models applied to Marketing and Finance * OB 4th 1 SEM 6
Activities Complementary Training Activities I OP 4th 1 SEM 3
Professional Ethics OB 4th 2 SEM 6
Complementary Training Activities II OP 4th 2 SEM 3
Internships EXT I 4th 2 SEM 12
End of Degree Project EDP 4th 2 SEM 6
Students will have the option to select their chosen subjects from the list of optional subjects included in the syllabus, with the specific options available from the University each academic year. This information will be published in the Syllabus book for registration purposes. Similarly, once the enrolment period has concluded, the University reserves the right to open these optional subjects, dependent on the number of students enrolled.
MARKETING
Media Plan Design OB 4th 2 SEM 6
Relationship Marketing OB 3rd 1 SEM 6
Marketing Plan OB 4th 1 SEM 6
Logistics Commercial OB 3rd 1 SEM 6
Internships EXT I 4th 2 SEM 12
End of Degree Project EDP 4th 2 SEM 6
* Subject taught in English

Please contact us for further details about the University Dual Degree in Business Administration and Marketing (Bilingual).



    Basic information regarding the protection of your personal data: The responsible for the processing of your data is the Universidad Francisco de Vitoria (UFV).
    The purpose of the processing is to respond to your request for information about the undergraduate and graduate programs organized by the UFV, to invite you to open days, information sessions and workshops that may help you to make a decision about your studies, to keep you informed electronically about current and future programs that may be of interest to you, and to analyze and segment your educational preferences. The legitimacy of the treatment is the consent of the person concerned by checking the boxes provided for this purpose. If you provide data of third parties through this form, we inform you that you are obliged to inform the interested party of the content of this clause. The applicant is informed that he/she may not provide information that identifies third parties without their prior written consent.
    You may exercise your rights of access, rectification, cancellation, opposition, restriction of treatment and portability by writing to the General Secretariat of the Universidad Francisco de Vitoria, Ctra. M-515 Pozuelo-Majadahonda Km. 1.800; 28223, Pozuelo de Alarcón (Madrid), or by e-mail to dpd@ufv.es. You can consult the extended information on the web: www.ufv.es/politica-de-privacidad-doiu/

    I accept and authorize the processing of my data by the Universidad Francisco de Vitoria in order to receive information about current or future courses or programs, open days, orientation workshops and information sessions, as well as reminders of the same.

    I accept and authorize the processing of my data by Universidad Francisco de Vitoria for analysis and segmentation in relation to educational preferences.

    The information provided on this website regarding the syllabus and academic conditions is for general reference only and does not constitute a contractual agreement between the student and UFV. UFV reserves the right to make modifications, updates or changes to the syllabus, as well as to the academic and enrolment policies, at any time and without prior notice. Please note that any modifications may affect, among other things, the number of credits required for enrolment and therefore their cost. The opening of the programme, degree, diploma and/or specialty is contingent upon verification and the existence of a minimum quorum of students. In the event that the requisite verification or minimum quorum is not obtained, the programme, degree, diploma and/or specialty will not be opened. UFV will publish the updated information in each case to guarantee maximum publicity and transparency.