University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication

Syllabus

Promotions from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

First year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
COMMUNICATION THEORY	BT	1st	SEM 1	6
THEORY AND TECHNIQUE OF PHOTOGRAPHY	BT	1st	SEM 1	6
AUDIOVISUAL NARRATIVE AND MULTIMEDIA SCRIPT 1	BT	1st	SEM 1	6
HISTORY OF COMMUNICATION: GREAT MASTERS	BT	1st	SEM 1	6
INTRODUCTION TO UNIVERSITY STUDIES	BT	1st	ANNUAL	6
LEADERSHIP SKILLS AND COMPETENCIES	BT	1st	ANNUAL	6
HISTORY OF CIVILIZATIONS	OB	1st	SEM 2	4,5
IMAGE ANALYSIS	OB	1st	SEM 2	3
LANGUAGE	OB	1st	SEM 2	4,5
MULTIMEDIA TECHNOLOGY	OB	1st	SEM 2	6
FUNDAMENTALS OF AUDIOVISUAL PRODUCTION	OB	1st	SEM 2	6
ADVERTISING, BRANDING AND COMMUNICATION
BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET	BT	1st	SEM 1	6
CORPORATE IDENTITY CREATION	OB	1st	SEM 2	4
COMMUNICATION TECHNIQUES AND SOFT SKILLS	BT	1st	SEM 2	6

Second year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL PRODUCTION	OB	2nd	SEM 1	6
AUDIOVISUAL CREATIVITY AND INNOVATION	BT	2nd	SEM 1	6
AUDIOVISUAL NARRATIVE AND MULTIMEDIA SCRIPTS 2	BT	2nd	SEM 1	6
LITERATURE IN THE VISUAL ARTS	BT	2nd	SEM 1	6
CORE ANTHROPOLOGY	BT	2nd	ANNUAL	6
SOCIAL RESPONSIBILITY	OB	2nd	ANNUAL	6
EDITING AND DIGITAL POST-PRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL PRODUCT PRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL INFORMATION TECHNIQUES	OB	2nd	SEM 2	6
AUDIOVISUAL DOCUMENTATION	OB	2nd	SEM 2	6
ADVERTISING, BRANDING AND COMMUNICATION
ENVIRONMENT 1: AUDIENCE RESEARCH	OB	1st	SEM 1	4
HISTORY AND STRATEGY OF ICONIC BRANDS	OB	1st	SEM 2	3
CONSUMER BEHAVIOR	BT	1st	SEM 2	6
ECOSYSTEM I: PROFESSIONAL PROFILES	OB	1st	SEM 2	3

Third year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
EDITING AND DIGITAL POSTPRODUCTION 2	OB	3rd	SEM 1	6
AUDIOVISUAL PRODUCT REALIZATION 2	OB	3rd	SEM 1	6
ARTIFICIAL INTELLIGENCE FOR AUDIOVISUAL COMMUNICATION	OB	3rd	SEM 1	3
SOUND DESIGN	OB	3rd	SEM 1	3
INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD	OB	3rd	SEM 1	6
WEB MANAGEMENT AND DEVELOPMENT	OB	3rd	SEM 1	6
HISTORY OF THE WEST	OB	3rd	SEM 2	6
CONTEMPORARY ARTISTIC MOVEMENTS	OB	3rd	SEM 2	6
AUDIOVISUAL PROGRAMMING AND FORMATS	OB	3rd	SEM 2	6
SOUND NARRATIVES WORKSHOP	OB	3rd	SEM 2	6
GRAPHIC DESIGN	OP	3rd	SEM 2	3
OPTIONAL 2	OP	3rd	SEM 2	3
ADVERTISING, BRANDING AND COMMUNICATION
CREATIVE IDEATION 1	BT	2nd	SEM 1	6
ADVERTISING ON THE WEB	OB	2nd	SEM 2	4
DISSEMINATION OF CORPORATE NARRATIVES	OB	2nd	SEM 2	4

Fourth year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL COMMUNICATION FOR ORGANIZATIONS	OB	4th	SEM 1	6
AUDIOVISUAL FORMATS	OB	4th	SEM 1	6
REALIZATION, DIRECTION AND PRODUCTION OF AUDIOVISUAL EVENTS	OB	4th	SEM 1	6
MULTIMEDIA WORKSHOP	OB	4th	SEM 1	6
ETHICS AND PROFESSIONAL DEONTOLOGY	OB	4th	ANNUAL	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	6
AUDIOVISUAL INFORMATION LAW	OB	4th	SEM 2	6
CREATION AND MANAGEMENT OF THE AUDIOVISUAL COMPANY AND ENTREPRENEURSHIP	OB	4th	SEM 2	6
EXTERNAL INTERNSHIP	I.EXT	4th	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES 2	OP	4th	SEM 2	3
OPTIONAL 4	OP	4th	SEM 2	3
ADVERTISING, BRANDING AND COMMUNICATION
SOCIAL COMMITMENT AND CORPORATE ACTIVISM	OB	2nd	SEM 1	4
ENVIRONMENT 2: COMPETITION, PARTNERS AND OTHER AGENTS	OB	2nd	SEM 1	4
GAMIFICATION AND CO-CREATION	OB	2nd	SEM 2	4
COMMUNICATION MANAGEMENT: INTERNAL AND EXTERNAL BRAND EXPERIENCE	BT	2nd	SEM 2	6

Fifth year promotions from 2024-25 (University Dual Degree in Audiovisual Communication+ Advertising, Branding and Communication)

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CREATIVE IDEATION 2	OB	3rd	SEM 1	6
RETAIL & TRADE MARKETING	OB	3rd	SEM 1	6
STRATEGIC PLANNING	OB	3rd	SEM 1	4
ADVERTISING ACCOUNT MANAGEMENT	OB	3rd	SEM 1	4
ART DIRECTION	OB	3rd	SEM 2	6
ADVERTISING COPY	OB	3rd	SEM 2	6
CAMPAIGN EXECUTION	OB	3rd	SEM 2	4
MEDIA PLANNING	OB	3rd	SEM 2	4
CREATIVITY AND BRANDING IN VIRTUAL WORLDS	OB	4th	SEM 1	6
BRANDING STRATEGIES IN CRISIS SITUATIONS	OB	4th	SEM 1	4
END OF DEGREE PROJECT	TFG	4th	ANNUAL	9
EXTERNAL ACADEMIC INTERNSHIP	EXT I.	4th	ANNUAL	9
ECOSYSTEM 2: INDUSTRY BENCHMARK	OB	4th	SEM 2	4

Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

First year Year group before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
THEORY OF COMMUNICATION	BT	1st	SEM 1	6
LANGUAGE	BT	1st	SEM 1	6
AUDIOVISUAL NARRATIVE AND SCRIPTWRITING MULTIMEDIA 1	OB	1st	SEM 1	6
INTRODUCTION TO UNIVERSITY STUDIES	OB	1st	ANNUAL	9
SKILLS AND COMPETENCIES FOR LEADERSHIP	BT	1st	ANNUAL	6
HISTORY OF CIVILIZATIONS CIVILIZATIONS	BT	1st	SEM 2	6
IMAGE ANALYSIS	OB	1st	SEM 2	3
THEORY AND TECHNIQUE OF PHOTOGRAPHY	BT	1st	SEM 2	6
MULTIMEDIA TECHNOLOGY	OB	1st	SEM 2	6
FUNDAMENTALS OF AUDIOVISUAL PRODUCTION	OB	1st	SEM 2	6
ADVERTISING
BRAND MARKETING	OB	1st	SEM 1	6
HISTORY OF ADVERTISING	OB	1st	SEM 2	3
ADVERTISING ECOSYSTEM	OB	1st	SEM 2	3

Second year of year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
ENGLISH 1	BT	1st	SEM 2	6
AUDIOVISUAL CREATIVITY	BT	2nd	SEM 1	6
AUDIOVISUAL NARRATIVE AND SCREENPLAY MULTIMEDIA 2	OB	2nd	SEM 1	6
LITERATURE IN THE VISUAL ARTS	BT	2nd	SEM 1	6
CORE ANTHROPOLOGY	BT	2nd	ANNUAL	6
SOCIAL RESPONSIBILITY	BT	2nd	ANNUAL	6
EDITING AND DIGITAL POSTPRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL PRODUCT PRODUCTION 1	OB	2nd	SEM 2	6
AUDIOVISUAL INFORMATION TECHNIQUES	OB	2nd	SEM 2	6
AUDIOVISUAL DOCUMENTATION	OB	2nd	SEM 2	6
ADVERTISING
SOCIAL ENVIRONMENT	BT	1st	SEM 1	6
SOCIAL PSYCHOLOGY	BT	1st	SEM 2	6
CREATIVITY WORKSHOP 2	OB	1st	SEM 2	4.5

Third year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
EDITING AND DIGITAL POSTPRODUCTION 2	OB	3rd	SEM 1	6
PRODUCTION OF AUDIOVISUAL PRODUCTS 2	OB	3rd	SEM 1	6
RADIO WORKSHOP	OB	3rd	SEM 1	6
ENGLISH 2	OB	3rd	SEM 1	3
HISTORY OF THE WEST	OB	3rd	ANNUAL	6
ETHICS AND PROFESSIONAL DEONTOLOGY	OB	3rd	ANNUAL	6
MOVEMENTS CONTEMPORARY ARTISTIC MOVEMENTS	OB	3rd	SEM 2	6
WEB MANAGEMENT AND DEVELOPMENT	OB	3rd	SEM 2	6
AUDIOVISUAL PROGRAMMING AND FORMATS	OB	3rd	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES 1	OPT	3rd	SEM 2	3
OPTIONAL 2	OPT	3rd	SEM 2	3
ADVERTISING
ART HISTORY	BT	2nd	SEM 1	6
RHETORIC	OB	2nd	SEM 1	6
CREATIVE EXPRESSION OF THE IMAGE	OB	2nd	SEM 2	6

Fourth year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
AUDIOVISUAL COMMUNICATION FOR ORGANIZATIONS	OB	4th	SEM 1	6
AUDIOVISUAL FORMATS	OB	4th	SEM 1	6
REALIZATION, DIRECTION AND PRODUCTION OF AUDIOVISUAL EVENTS	OB	4th	SEM 1	6
MULTIMEDIA WORKSHOP	OB	4th	SEM 1	6
INTRODUCTION TO THEOLOGY: MAN AND GOD	OB	4th	ANNUAL	6
END OF DEGREE PROJECT	EDP	4th	ANNUAL	6
AUDIOVISUAL INFORMATION LAW	OB	4th	SEM 2	6
CREATION AND MANAGEMENT OF AN AUDIOVISUAL COMPANY	OB	4th	SEM 2	6
INTERNSHIP	EXT I.	4th	SEM 2	6
COMPLEMENTARY TRAINING ACTIVITIES 2	OPT	4th	SEM 2	3
OPTIONAL 4	OPT	4th	SEM 2	3
ADVERTISING
CORPORATE STRATEGIES	OB	3rd	SEM 1	6
NETWORK MARKETING	OB	3rd	SEM 2	3
MEDIA STRATEGIES	OB	3rd	SEM 2	3

Fifth year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

ADVERTISING
SUBJECT	TYPOLOGY	YEAR	TERM	ECTS
CAMPAIGN IDEATION AND STRATEGY	OB	3rd	SEM 1	12
PROFESSIONAL RELATIONSHIP EXPERIENCES	OB	3rd	ANNUAL	6
CAMPAIGN IMPLEMENTATION	OB	3rd	SEM 2	12
OPTIONAL 1	OPT	3rd	SEM 1	3
LOYALTY MARKETING	OB	4th	SEM 7	3
STRATEGIC PLANNING	OB	4th	SEM 7	6
END OF DEGREE PROJECT	EDP	4th	SEM 7 and SEM 8	9
CAMPAIGN PRODUCTION	OB	4th	SEM 8	12

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