• ADVERTISING AND MARKETING UNIVERSITY DEGREE SYLLABUS

University Dual Degree in Advertising, Branding and Communication and Marketing

Syllabus

Request further information

Back to the University Dual Degree➞

The 2024-25 class will include the University Dual Degree in Advertising, Branding and Communication and Marketing.

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

 ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
Advertising Communication Theory BT 1st 1 SEM 6
Brand Marketing: The Brand as a Strategic Asset BT 1st 1 SEM 6
Fundamentals of Functional Creativity OB 1st 1 SEM 4
History of Advertising BT 1st 1 SEM 6 6
Environment I: Audience Research OB 1st 1 SEM 4
Introduction to University Studies BT 1st ANNUAL 6
Skills and Competencies for Leadership BT 1st ANNUAL 6
Creating Corporate Identities OB 1st SEM 1 4 6 Corporate OB 1st 2 SEM 4
Communication Techniques and Soft Skills BT 1st 2 SEM  6
History and Strategy of Iconic Brands OB 1st 2 SEM 3
Consumer Behavior BT 1st 2 SEM 6
Ecosystem I: Professional Profiles OB 1st 2 SEM 3
MARKETING
Basic Computer Tools BT 1st 1 SEM 6
Mathematics Applied to Marketing BT 1st 1 SEM 6
Introduction to Statistics for Marketing Decision Making BT 1st 2 SEM 6

Second year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
Creative Ideation I BT 2nd  1 SEM 6
Photography and Image Retouching OB 2nd SEM 1 6 Image OB 2nd  1 SEM 4
Building Corporate Narratives BT 2nd  1 SEM 6
Social Engagement and Corporate Activism OB 2nd 1 SEM 4
Environment II: Competition, Partners and Other Agents OB 2nd 1 SEM 4
Anthropology OB 2nd ANNUAL 6
Social Responsibility OB 2nd ANNUAL 6
Audiovisual Editing: The Advertising Case OB 2nd 2 SEM 6
Advertising on the Web OB 2nd 2 SEM 4
Broadcasting Corporate Narratives OB 2nd 2 SEM 4
Gamification and Co-creation OB 2nd 2 SEM 4
Communication Management: Internal and External Brand Experience BT 2nd 2 SEM 6
MARKETING
Business Organization and Management OB 1st 1 SEM 6
History of Western Thought BT 1st 2 SEM 6
Economics for Entrepreneurs BT 1st 2 SEM 6
Marketing Research and Demand Estimation OB 2nd 1 SEM 6

Third year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
Creative Ideation 2 OB 3rd 1 SEM 6
Retail & Trade Marketing OB 3rd SEM 1 6 Retail & Trade Marketing OB 3rd 1 SEM 6
Strategic Planning OB 3rd 1 SEM 4
Advertising Account Management OB 3rd 1 SEM 4
Introduction to Theology: Man and the Question of God OB 3rd 1 SEM 6
Art Direction OB 3rd 2 SEM 6
Advertising Copy OB 3rd 2 SEM 6
Campaign Implementation OB 3rd 2 SEM 4
Media Planning OB 3rd 2 SEM 4
Responsible Production and Consumption OP 3rd 1 SEM 4
Elective 2 OP 3rd 2 SEM 4
MARKETING
Financial Accounting OB 2nd 1 SEM 4.5
Product and Brand Policy OB 2nd 1 SEM 6
Innovation and Digital Transformation BT 2nd 2 SEM 6
Cost Accounting OB 2nd 2 SEM 4.5

Fourth year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
Creativity and Branding in Virtual Worlds OB 4th 1 SEM 6
Production of Audiovisual Campaigns OB 4th 1 SEM 6
Production of Graphic Campaigns OB 4th SEM 1 4 Branding Strategies in Crisis Situations OB 4th SEM 1 4 Branding Strategies in Crisis Situations OB 4th SEM 1 4 of Graphic Campaigns OB 4th 1 SEM 4
Brand Strategies in Crisis Situations OB 4th 1 SEM 4
Ethics OB 4th ANNUAL 6
End of Degree END OF DEGREE FINAL PROJECT 4th ANNUAL 9
External Academic Internships EXT. INTERNSHIP 4th ANNUAL 9
Advertising Standards and Regulations OB 4th 2 SEM 6
Ecosystem 2: Industry Benchmark OB 4th 2 SEM 4
Complementary Training Activities I OP 4th 1 SEM 3
Complementary Training Activities 2 OP 4th 2 SEM 3
MARKETING
Marketing Innovation Management OB 2nd 1 SEM 6
Project Management OB 2nd 2 SEM 6
Introduction to Data Analysis OB 2nd 2 SEM 6

Fifth year classes 2024-25 academic year will pursue a University Dual Degree in Advertising, Branding and Communication and Marketing.

MARKETING
SUBJECT YEAR TYPOLOGY TERM ECTS
Relationship Marketing 3rd OB 1 SEM 6
Distribution and Pricing Strategies 3rd OB 1 SEM 6
Customer Experience 3rd OB 2 SEM 6
Communications Strategies Integral 2 3rd OB 2 SEM 6
E-Commerce 3rd OB 2 SEM 6
Financial Management 3rd OB 2 SEM 6
Logistics and Commercial Networks 4th OB 1 SEM 6
Entrepreneurship I 4th OB 1 SEM 6
Entrepreneurship 2 4th OB 2 SEM 4,5
External Academic Internships 4th EXT. INTERNSHIPS 2 SEM 6
End-of-Degree Project 4th End-of-Degree Project 2 SEM 6

Classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT YEAR TYPOLOGY TERM ECTS
Advertising Communication Theory 1st BT 1 SEM 6
Brand Marketing 1st OB 1 SEM 6
Creativity Workshop I 1st OB 1 SEM 4,5
Social Environment 1st BT 1 SEM 6
Introduction to University Studies 1st OB Annual 9
Skills and Competencies for Leadership 1st BT 1st BT 6 Leadership 1st BT Annual 6
History of Advertising 1st OB 2 SEM 3
Social Psychology 1st BT 2 SEM 6
Language 1st BT 2 SEM 6
Creativity Workshop II 1st OB 2 SEM 4,5
Advertising Ecosystem 1st OB 2 SEM 3
MARKETING
Business Organization and Administration 1st OB 1 SEM 6
Mathematics Applied to Business 1st OB 1 SEM 6
Financial Accounting 1st OB 2 SEM 6
Marketing Research 1st OB 2 SEM 6
DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT  YEAR TYPOLOGY TERM ECTS
DESIGN TOOLS I: ILLUSTRATOR Y PHOTOSHOP 1st OWN 1 SEM 3
PROTOCOL AND ORGANIZATION OF EVENTS 1st OWN 2 SEM 3

Second year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT YEAR TYPOLOGY TERM ECTS
Art History 2nd BT 1 SEM 6
Rhetoric 2nd OB 1 SEM 6
Creative Storytelling 2nd OB 1 SEM 6
English 2nd BT 1 SEM 6
Fundamental Anthropology 2nd BT ANNUAL 6
Contemporary Artistic Movements 2nd BT 2 SEM 6
Creative Expression of the Image 2nd OB 2 SEM 6
Creative Expression of Video 2nd OB 2 SEM 6
Photography and Visual Arts 2nd OB 2 SEM 6
MARKETING
Microeconomics for Entrepreneurs 1st BT 1 SEM 6
Introduction to Statistics for Decision Making in Marketing 1st BT 2 SEM 6
Innovation and Digital Transformation 2nd BT 2 SEM 6
Macroeconomics for Entrepreneurs 2nd BT 2 SEM 6
DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT YEAR TYPOLOGY TERM ECTS
DESIGN TOOLS II: ADVANCED PHOTOSHOP AND INDESIGN 2nd OWN 1 SEM 3
STORY TELLING AND TRANSMEDIA CONTENT 2nd OWN 2 SEM 3

Third year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT YEAR TYPOLOGY TERM ECTS
Corporate Strategies 3rd OB 1 SEM 6
Campaign Ideation and Strategy 3rd OB 1 SEM 12
Ethics and Professional Ethics 3rd OB ANNUAL 6
Professional Relationship Experiences 3rd OB ANNUAL 6
History of the West 3rd OB ANNUAL 6
Network Marketing 3rd OB 2 SEM 3
Campaign Implementation 3rd OB 2 SEM 12
Media Strategies 3rd OB 2 SEM 3
Merchandising Techniques 3rd OP 1 SEM 3
OPTIONAL II 3rd OP 2 SEM 3
MARKETING
Product and Branding Policy product and Brand Policy 2nd OB 1 SEM 6
Market Research and Demand Estimation 2nd OB 1 SEM 6
Cost Accounting 2nd OB 2 SEM 6
DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT YEAR TYPOLOGY TERM ECTS
MUSICALIZATION, SOUND AND RHYTHM 3rd OWN 1 SEM 3
COPY STRATEGY 3rd OWN 2 SEM 3

Fourth year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT YEAR TYPOLOGY TERM ECTS
Strategic Planning 4th OB 1 SEM 6
Loyalty Marketing 4th OB 1 SEM 3
Introduction to Theology: Man and the Question of God 4th OB ANNUAL 6
Advertising Law 4th OB 2 SEM 6
External Internships 4th EXT IN 2 SEM 6
Campaign Production 4th OB 2 SEM 12
Activities Complementary Training Activities I 4th OP 1 SEM 3
Complementary Training Activities II 4th OP 2 SEM 3
End-of-Degree Project 4th TFG ANNUAL 9
MARKETING
Marketing Innovation Management 2 2nd OB 1 SEM 6
Distribution and Pricing Strategies 3rd OB 1 SEM 6
Financial Management 3rd OB 2 SEM 6
Quality Management as a Competitive Advantage in Marketing 3rd OB 2 SEM 6
DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT YEAR TYPOLOGY TERM ECTS
MEDIA: PROGRAMMATIC BUYING 4th OWN 1 SEM 3
ONLINE MARKETING METRICS 4th OWN 2 SEM 3

Fifth year classes 2020-21, 2021-22, 2022-23 and 2023-24 (University Dual Degree in Advertising and Marketing)

MARKETING
SUBJECT YEAR TYPOLOGY TERM ECTS
Marketing Plan 4th OB 1 SEM 6
Commercial Logistics 3rd OB 1 SEM 6
Sales and Marketing Management 3rd OB 1 SEM 6
Elective I 3rd OP 2 SEM 3
Elective II 3rd OP 2 SEM

III3rdOPSEM 23Computer Models Applied to Marketing4thOBSEM 16Advanced Language4thOBSEM 16Professional Ethics4thOBSEM 26Internship4thPEXTSEM 212Final Degree Project4thTFGSEM 26 xml-ph-0029@d

Promotions prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT YEAR TYPOLOGY TERM ECTS
Advertising Communication Theory 1st BT 1 SEM 6
Brand Marketing 1st OB 1 SEM 6
Creativity Workshop I 1st OB 1 SEM 4,5
Social Environment 1st BT 1 SEM 6
Introduction to University Studies 1st OB Annual 9
Skills and Competencies for Leadership 1st BT Annual 6
History of Advertising 1st OB 2 SEM 3
Social Psychology 1st BT 2 SEM 6
Language 1st BT 2 SEM 6
Creativity Workshop II 1st OB 2 SEM 4,5
Advertising Ecosystem 1st OB 2 SEM 3
MARKETING
Business Organization and Administration 1st OB 1 SEM 6
Financial Accounting 1st OB 2 SEM 6
Business Research 1st OB 2 SEM 6
DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT YEAR TYPOLOGY TERM ECTS
DESIGN TOOLS I: ILLUSTRATOR Y PHOTOSHOP 1st OWN 1 SEM 3
PROTOCOL AND ORGANIZATION OF EVENTS 1st OWN 2 SEM 3

Second year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT YEAT TYPOLOGY TERM ECTS
Art History 2nd BT 1 SEM 6
Rhetoric 2nd OB 1 SEM 6
Creative Storytelling 2nd OB 1 SEM 6
English 2nd BT 1 SEM 6
Anthropology Fundamental 2nd BT ANNUAL 6
Social Responsibility 2nd BT ANNUAL 6
Contemporary Art Movements 2nd BT 2 SEM 6
Creative Expression of the Image 2nd OB 2 SEM 6
Creative Expression of Video 2nd OB 2 SEM 6
Photography and Visual Arts 2nd OB 2 SEM 6
MARKETING
Mathematics Applied to Business 1st OB 1 SEM 6
Microeconomics for Entrepreneurs 1st BT 1 SEM 6
Introduction to Statistics for Marketing Decision-Making  1st BT 2 SEM 6
Macroeconomics for Entrepreneurs 2nd BT 2 SEM 6
DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT YEAR TYPOLOGY TERM ECTS
DESIGN TOOLS II: ADVANCED PHOTOSHOP AND INDESIGN 2nd OWN 1 SEM 3
STORY TELLING AND TRANSMEDIA CONTENT 2nd OWN 2 SEM 3

Third year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT YEAR TYPOLOGY TERM ECTS
Corporate Strategies 3rd OB 1 SEM 6
Campaign Ideation and Strategies 3rd OB 1 SEM 12
Ethics and Professional Ethics 3rd OB ANNUAL 6
Professional Relationship Experiences 3rd OB ANNUAL 6
History of the West 3rd OB ANNUAL 6
Network Marketing 3rd OB 2 SEM 3
Campaign Implementation 3rd OB 2 SEM 12
Media Strategies 3rd OB 2 SEM 3
Merchandising Techniques 3rd OP 1 SEM 3
OPTIONAL II 3rd OP 2 SEM 3
MARKETING
Product and Branding Policy product and Brand Policy 2nd OB 1 SEM 6
Market Research and Demand Estimation 2nd OB 1 SEM 6
Cost Accounting 2nd OB 2 SEM 6
DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT YEAR TYPOLOGY TERM ECTS
MUSICALIZATION, SOUND AND RHYTHM 3rd OWN 1 SEM 3
COPY STRATEGY 3rd OWN 2 SEM 3

Fourth year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

ADVERTISING
SUBJECT YEAR TYPOLOGY TERM ECTS
Strategic Planning 4th OB 1 SEM 6
Loyalty Marketing 4th OB 1 SEM 3
Introduction to Theology: Man and the Question of God 4th OB ANNUAL 6
Advertising Law 4th OB 2 SEM 6
External Internships 4th EXT I 2 SEM 6
Production of Campaigns 4th OB 2 SEM 12
Complementary Training Activities I 4th OP 1 SEM 3
Complementary Training Activities II 4th OP 2 SEM 3
End-of-Degree Project 4th TFG ANNUAL 9
MARKETING
Distribution and Pricing Strategies 3rd OB 1 SEM 6
Commercial Logistics 3rd OB 1 SEM 6
Financial Management 3rd OB 2 SEM 6
Management of Total Quality as a Competitive Advantage in Marketing 3rd OB 2 SEM 6
DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT YEAR TYPOLOGY TERM ECTS
MEDIA: PROGRAMMATIC BUYING 4th OWN 1 SEM 3
ONLINE MARKETING METRICS 4th OWN 2 SEM 3

Fifth year classes prior to 2016-17, 2017-18 and 2018-19 (University Dual Degree in Advertising and Marketing)

MARKETING
SUBJECT YEAR TYPOLOGY TERM ECTS
Marketing Plan 4th OB 1 SEM 6
Sales and Marketing Management 3rd OB 1 SEM 6
Elective I 3rd OP 2 SEM 3
Elective II 3rd OP 2 SEM 3
Elective III 3rd OP 2 SEM 3
Computer Models Applied to Marketing 4th OB 1 SEM 6
Advanced Language 4th OB 1 SEM 6
Professional Ethics 4th OB 2 SEM 6
Internships 4th EXT I. 2 SEM 12
End-of-Degree Project 4th TFG 2 SEM 6

Solicita más información sobre el Doble Grado en Publicidad + Marketing



    Basic information regarding the protection of your personal data: The responsible for the processing of your data is the Universidad Francisco de Vitoria (UFV).
    The purpose of the processing is to respond to your request for information about the undergraduate and graduate programs organized by the UFV, to invite you to open days, information sessions and workshops that may help you to make a decision about your studies, to keep you informed electronically about current and future programs that may be of interest to you, and to analyze and segment your educational preferences. The legitimacy of the treatment is the consent of the person concerned by checking the boxes provided for this purpose. If you provide data of third parties through this form, we inform you that you are obliged to inform the interested party of the content of this clause. The applicant is informed that he/she may not provide information that identifies third parties without their prior written consent.
    You may exercise your rights of access, rectification, cancellation, opposition, restriction of treatment and portability by writing to the General Secretariat of the Universidad Francisco de Vitoria, Ctra. M-515 Pozuelo-Majadahonda Km. 1.800; 28223, Pozuelo de Alarcón (Madrid), or by e-mail to dpd@ufv.es. You can consult the extended information on the web: www.ufv.es/politica-de-privacidad-doiu/

    I accept and authorize the processing of my data by the Universidad Francisco de Vitoria in order to receive information about current or future courses or programs, open days, orientation workshops and information sessions, as well as reminders of the same.

    I accept and authorize the processing of my data by Universidad Francisco de Vitoria for analysis and segmentation in relation to educational preferences.

    El plan de estudios y las condiciones académicas publicadas en esta página web tienen carácter meramente informativo y no constituyen un contrato entre el alumno y la UFV. La UFV se reserva el derecho a realizar modificaciones, actualizaciones o cambios en los planes de estudios, así como en las políticas académicas y de matriculación, en cualquier momento y sin previo aviso. Estas modificaciones podrán afectar, entre otras, por ejemplo, al número de créditos requeridos para la matriculación y, por ende, a su coste. La UFV publicará, en cada caso, la información actualizada correspondiente con el fin de garantizar la máxima publicidad y transparencia.

    The syllabus and academic conditions published on this website are for information purposes only and do not constitute a contract between the student and UFV. UFV reserves the right to make modifications, updates or changes to the syllabus, as well as to the academic and enrolment policies, at any time and without prior notice. These modifications may affect, among others, for example, the number of credits required for enrolment and, therefore, their cost. The opening of the program, degree, diploma and/or specialty will be subject to its verification and the existence of a minimum quorum of students. If neither the verification nor the minimum quorum is obtained, the program, degree, diploma and/or specialty will not be opened. UFV will publish, in each case, the corresponding updated information in order to guarantee maximum publicity and transparency