University Degree in Advertising, Branding and Communication
OFFICIAL UNIVERSITY DEGREE - IN PERSON MODALITY
and Compulsory diploma of your choice*
Did you know that we receive in a day more than 6,000 advertising impacts and we only remember 5% of them? Capturing attention has become a priority for companies looking for advertisers capable of designing impactful campaigns and reaching the public in a completely different way.
Are you interested in discovering how psychology influences sales?- Do you like to analyze advertisements and understand the company behind them?
- Are you passionate about the idea of working in a creative department that is always looking for a different angle?
- Are you a restless and entrepreneurial person who sees beyond what others see?
If so... this is the university degree for you!
*Subject to meeting the minimum number of students required for the diploma.
More information
100% employability rate!
UFV is the Spanish university with the highest employability rate in the field of Advertising, thanks to its innovative way of teaching, its highly practical methodology and its syllabus, endorsed by the best experts.
OWN UNIVERSITY DEGREES TO CHOOSE FROM
You will become an expert by specializing in the area of communication that interests you most, thanks to the 12 diplomas offered by the Faculty of Communication. In this way, you will be able to develop your skills and knowledge to work successfully in the sector.
Do you have doubts about the university degree in Advertising, Branding and Communication?
Why is UFV the best place to study Advertising?
Everything at the UFV invites you to create, experiment and learn. Your training will be very practical, adapted to what you will experience in an advertising agency: you will design campaigns, create strategies, visit companies, have conferences with industry experts, go on academic trips and much more!
You will have the opportunity to participate in the Eficacia awards -an award that UFV Advertising students have received on several occasions- or enter the RUSH contest, an advertising contest organized with real brands which can be your best letter of presentation in the future.
You will carry out your internship at prestigious companies and advertising agencies such as McCann Worldgroup, Leo Burnett, Ogilvy, Havas Media, L’Oreal and Google, an excellent opportunity to see from the inside how real campaigns are created and launched.
And the best part! You will live an unforgettable experience in a campus full of life, where there are shootings, competitions, theme days, etc. every day. You will be able to participate in sports teams, in student societies such as the Entrepreneurship Club, Nido Creativo or Emerge Lab, in the Eficacia awards and in thousands of other activities.
If you are an inquisitive person, you will be able to start working in the university media, the Mirada 21 group, which has a television, radio, production company, advertising agency and newspaper.
You will study in pioneering facilities in Europe
You will study at one of the BEST CAMPUSES in Europe in the area of Advertising and, from day one, you will learn to create advertisements on sets and radio studios, you will edit in the editing and post-production rooms and you will be able to launch your campaigns in Logosfera, the UFV Advertising agency. And you will do it in our own communication building, equipped with the latest technology, and always open to you.
Internships in national and international companies
You will do your internship in the best agencies, creative and marketing departments in places like Leo Burnett, Ogilvy, Havas Media, L’Oreal, Google or FOX. This internship will allow you to enter the professional world, participate in campaigns and strategies and develop the skills of your profession.
International Agreements
We have 120 exchange agreements, so you can study at a university in America, Europe or Asia, where you will learn about other audiovisual environments and broaden your horizons. In addition, you will live on the UFV campus with students of different nationalities.
We train advertisers with a different perspective
We like to define ourselves as creators of communication solutions between organizations and audiences, between brands and their clients, creating campaigns, events, sponsorships, collaborations between social groups, web content…. Creativity has no limits. For this reason, you will study humanistic subjects that will develop your critical and analytical spirit and make you an agent of change.
An incredible experience that I recommend to any student who wants to enter the professional world of advertising. My first time at the Eficacia Awards could not have been better, we were able to work as a real team with an incredible creative and strategic proposal. Proud of the opportunity provided by this type of experience for university students.
The competition of Cepsa of the 5th Edition of the Eficacia Universidades Awards has been a creative challenge. Understanding it, making it your own and trying to feel part of the brand, makes you put yourself in the role of “seeker of ideas and solutions”. I think it’s hard not to get attached to the entity. The students have worked hard but, above all, they have had fun and enjoyed the process from start to finish. I think this call is always a great opportunity for the students.
Winning the Eficacia Awards has been a memory for life, not only because of how we enjoyed the process and everything we learned, but also because of the feeling after exhibiting. We could not close this experience with a better taste in our mouths. And as the jury said: how well we have been taught!
There is no better way for our students to learn the real performance as future advertisers than to put them in real situations of the profession. Participating in the Eficacia Universidades program pursues this goal. Winning it means that we are on the right track, especially when, in the words of the Repsol jury, they tell us: << It was an impeccable presentation that captivated the entire jury. A very well-structured work, presented with enthusiasm and admiration for the brand, as well as very well defended >>.
“UFV is different because of the teaching method they apply, where they combine theory with a great deal of practice; the training they give us, where they not only train us professionally but also personally; and because of the facilities, which make the UFV Campus a point of union for everyone. Living my training at the UFV has given me a great learning experience from the professors and employees of the university, a bond with people I have met there, and moments and experiences full of great value”.
Francisco de Vitoria is much more than a university, it is a way of life.
I have learned how to start from scratch a project in order to entertain a user and the skills needed for game development.
Price of the University Degree in and Advertising, Branding and Communication, academic year 24/25
Do you have any questions?
TITLE OF THE DEGREE
University Degree in Advertising, Branding and Communication
INITIAL FEE
€1,500
MONTHLY FEE
€830
TOTAL
€9,800
Scholarships and Grants
At UFV, we understand the importance of studying a university degree that fulfills you. That is why one in three UFV students receives a scholarship or grant.
Career Opportunities
As a professional in the world of Advertising, you have access to countless fields of work, from agencies to the media, as well as the Marketing and Advertising departments of large companies. In addition, you can set up your own business within this sector and start creating it during your university degree with Emprende UFV.
Some of the opportunities for this university degree are:
- Account Director
- Client Services Director
- Planner
- Account Executive in advertising agencies and digital agencies o Brand or Product Assistant in Marketing departments of off and online advertisers
- Creative Director
- Copy (copywriter)
- Art Director
- Graphic and Web Designer
- Planner and Analyst of off and online media in media agencies
- Communication Consultant in PR offices
- Expert in Event Organization and Protocol
- Community Manager or Web Content Manager
- Corporate Communication Head or Manager
- Launching your own project or agency
Title of the Degree:
University Degree in Advertising, Branding and Communication
Centers where the University Degree is taught:
Faculty of Communication Sciences
Branch of knowledge:
Social and Legal Sciences
Field of knowledge:
Journalism, Communication, Advertising and Public Relations
Modality:
In person
Language:
Spanish
Total number of ECTS credits:
240
Specializations:
Not applicable
Number of new admission places offered:
180
Leticia de Corral Zunzunegui
Lic. en Publicidad y RRPP por la UCM. Master en Humanidades UFV. Coaching Dialógico y especialidad en Equipos IDDI. Más de 20 años ocupando puestos directivos en agencias como Tapsa-Y&R, SCPF u Ogilvy, trabajando para Diageo, BMW, ING Direct, IKEA, Pepsico, Unilever, Seagrams, Argentaria y Telefónica entre otras marcas, liderando proyectos integrales de comunicación con amplia presencia internacional.
Marta Gotor Cuairán
Licenciada en Empresariales y Económicas por la Universidad Ceu San Pablo de Madrid. Máster MBA en la IEBusiness School de Madrid. Máster en Asesoria Fiscal en la IEBusiness School de Madrid. Máster universitario en Desarrollo de Técnicas neurocognitivas en organizaciones empresariales: Neuromanagement por la URJC de Madrid. Doctoranda por la URJC en el área Empresa. Más de 20 años de experiencia profesional en finanzas, control de gestión, supply chain, crédito y marketing en Banco Santander y multinacional L´Oréal España, S.A. Consultoría de pymes en finanzas, fiscal y comunicación-marketing. Proyectos de investigación de consumo con neurociencia.
Isabel Vázquez
Licenciada en Publicidad y RRPP. Máster en Protocolo y Relaciones institucionales Supervisora de Cuentas y Responsable de Nuevo Negocio. Especializada en NB y Eventos. En su paso por Agencias como Tapsa/ Y&R, Kitchen o ATREVIA ha gestionado cuentas como Swatch, Grupo MSM, Aegon Seguros o La Liga.
Íñigo Urquia Uriaguereca
Licenciado en Publicidad y Relaciones Públicas. Máster en Filosofía y Humanidades. Licenciado en Publicidad y Relaciones Públicas. Ha sido responsable de Comunicación Interna y social media en el Departamento de Comunicación y Relaciones Externas de la Universidad Francisco de Vitoria. Profesor de asignaturas de Comunicación y Humanidades.
José Luis Agra Valero
Lic. Publicidad y RRPP, UCM. Doctorando en Comunicación Audiovisual y Publicidad UCM. Actualmente Director Desarrollo Negocio en WE ARE CP (Productora Audiovisual), anteriormente Dtor Servicios a Clientes en Y&R y Dtor Cuentas en Tapsa y Slogan. Inicio en Lintas en 1987, en área de cuentas.
Javier Cervera Gil
Diplomado en profesorado de EGB (UCM). Licenciado en Geografía e Historia; especialidad Historia Contemporánea (UCM). Doctor en Historia Contemporánea (UCM). Doctor en Ciencias de la Información; Rama Periodismo (UCM). TRES Sexenios de Investigación. Tesis doctorales dirigidas. Becario FPI 1992-1996 y POSTDOCTORAL 1996-1998 en París. 2 doctorados.3 sexenios. Profesor UFV 1998-hoy. Especialista: Historia de España,de Europa y de la comunicación. Autor libros, artículos y ponencias en congresos internacionales. Investigador Principal (IP) del Proyecto Ref: HAR2015-70256-P.
Marina Rodríguez
Licenciada en Publicidad y RR.PP. Especialista en Protocolo y Relaciones Institucionales. Máster en Comunicación y Marketing de Moda por la UFV. Desde 2009, compagina la docencia con su carrera profesional en las áreas de marketing retail y comunicación digital. Desarrolla trabajos de diseño gráfico, packaging y visual merchandising, y colabora con agencias de marketing online mediante la ejecución de proyectos web y generación de contenidos para redes sociales.
