University Degree in Advertising, Branding and Communication

Syllabus

Syllabus 2024 (Advertising, Branding and Communication)

The student will acquire the following competencies

First Year Syllabus 2024

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	TERM	ECTS
ADVERTISING COMMUNICATION THEORY	BT	1 SEM	6
BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET	BT	1 SEM	6
FUNDAMENTALS OF FUNCTIONAL CREATIVITY	OB	1 SEM	4
HISTORY OF ADVERTISING	BT	1 SEM	6
ENVIRONMENT I: AUDIENCE RESEARCH	OB	1 SEM	4
INTRODUCTION TO UNIVERSITY STUDIES	BT	1 AND 2 SEM	6
SKILLS AND COMPETENCIES FOR LEADERSHIP	BT	1 AND 2 SEM	6
CREATING CORPORATE IDENTITIES	OB	2 SEM	4
COMMUNICATION TECHNIQUES AND SOFT SKILLS	BT	2 SEM	6
ICONIC BRAND HISTORY AND STRATEGY	OB	2 SEM	3
CONSUMER BEHAVIOR	BT	2 SEM	6
ECOSYSTEM I: PROFESSIONAL PROFILES	OB	2 SEM	3

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECT	TYPOLOGY	TERM	ECTS
CULTURE AND TRENDS	PW	SEM 1	6
THE CREATIVE PROCESS	PW	SEM 2	6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECT	TYPOLOGY	TERM	ECTS
CONSUMER AND USER EXPERIENCE	PW	SEM 1	6
PLANNING AND PRODUCTION OF EVENTS	PW	SEM 2	6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECT	TYPOLOGY	TERM	ECTS
FILM SCRIPT	PW	SEM 1	3
GREAT MASTERS OF FILM AND FICTION	PW	SEM 1	3
FILM PRODUCTION	PW	SEM 2	6

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECT	TYPOLOGY	TERM	ECTS
ETHICS AND AESTHETICS OF PHOTOGRAPHY	PW	SEM 1	3
GREAT MASTERS OF PHOTOGRAPHY	PW	SEM 1	3
PHOTOGRAPHIC TECHNIQUE	PW	SEM 2	3
MOBILE PHOTOGRAPHY AND THE WEB ENVIRONMENT	PW	SEM 2	3

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN SPORTS JOURNALISM
SUBJECT	TYPOLOGY	TERM	ECTS
SPORTS WRITING 1	PW	SEM 1	3
CREATION OF SPORTS CONTENT	PW	SEM 1	3
NEWS COVERAGE OF EVENTS	PW	SEM 2	3
SPORTS BROADCASTING	PW	SEM 2	3

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	TERM	ECTS
INTRODUCTION TO THE DIGITAL ENVIRONMENT	PW	SEM 1	6
INTERACTION DESIGN 1	PW	SEM 2	6

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECT	TYPOLOGY	TERM	ECTS
INTRODUCTION TO THE DIGITAL ECOSYSTEM	PW	SEM 1	6
COMMUNITY MANAGER	PW	SEM 2	6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
SUBJECT	TYPOLOGY	TERM	ECTS
INTRODUCTION TO DIGITAL HUMANITIES	PW	SEM 1	6
WEB TECHNOLOGY AND ITS USE FOR THE HUMANITIES	PW	SEM 2	6

DIPLOMA IN TRANSMEDIA PROJECTS

DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECT	TYPOLOGY	TERM	ECTS
NEW MEDIA STUDIES	PW	SEM 1	6
VIRTUAL COMMUNITIES	PW	SEM 2	3
SOCIAL NETWORKS 1	PW	SEM 2	3

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECT	TYPOLOGY	TERM	ECTS
PEACE DIPLOMACY (TREATIES, CONVENTIONS AND CONFERENCES FOR PEACE)	PW	SEM 1	6
COMMUNICATION AND PEACE	PW	SEM 2	6

Second Year Syllabus 2024

DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVE IDEATION I	BT	3 SEM	6
PHOTOGRAPHY AND IMAGE RETOUCHING	OB	3 SEM	4
BUILDING CORPORATE NARRATIVES	BT	3 SEM	6
SOCIAL ENGAGEMENT AND CORPORATE ACTIVISM	OB	3 SEM	4
ENVIRONMENT II: COMPETITION, PARTNERS AND OTHER AGENTS	OB	3 SEM	4
ANTHROPOLOGY	OB	3 and 4 SEM	6
SOCIAL RESPONSIBILITY	OB	3 AND 4 SEM	6
AUDIOVISUAL ASSEMBLY: EL CASE PUBLICITARIO	OB	4 SEM	6
PUBLICIDAD EN LA RED	OB	4 SEM	4
DIFUSIÓN DE NARRACIONES CORPORATIVAS	OB	4 SEM	4
GAMIFICACIÓN Y CO-CREACIÓN	OB	4 SEM	4
DIRECCIÓN DE COMUNICACIÓN: EXPERIENCIA DE MARCA INTERNA Y EXTERNA	BT	4 SEM	6

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVE GRAPHICS	PW	SEM 3	6
INTEGRATED CAMPAIGNS	PW	SEM 4	6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECT	TYPOLOGY	TERM	ECTS
AUDIOVISUAL PRODUCTION FOR EVENTS	PW	SEM 3	6
PATRONAGE AND ADVERTISING SPONSORSHIP	PW	SEM 4	6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECT	TYPOLOGY	TERM	ECTS
FILM DIRECTING	PW	SEM 3	3
DIRECTING ACTORS	PW	SEM 3	3
CAMARA 1	PW	SEM 4	3
LIGHTING	PW	SEM 4	3

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECT	TYPOLOGY	TERM	ECTS
DIGITAL IMAGE RETOUCHING 1	PW	SEM 3	3
LIGHTING	PW	SEM 3	3
PHOTOGRAPHIC COMPOSITION AND COLOR	PW	SEM 4	3
LONG EXPOSURE PHOTOGRAPHY	PW	SEM 4	3

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN SPORTS JOURNALISM
SUBJECT	TYPOLOGY	TERM	ECTS
SPORTS PROGRAMS IN RADIO (PRODUCTION AND EDITING)	PW	SEM 3	3
SPORTS WRITING 2	PW	SEM 3	3
PRESS CONFERENCES	PW	SEM 4	3
DIGITAL FORMATS IN SPORTS	PW	SEM 4	3

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	TERM	ECTS
PACKAGING DESIGN	PW	SEM 3	6
COMPUTER GRAPHICS	PW	SEM 4	6

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECT	TYPOLOGY	TERM	ECTS
SOCIAL MEDIA MANAGEMENT	PW	SEM 3	6
CONTENT STRATEGY	PW	SEM 4	6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
SUBJECT	TYPOLOGY	TERM	ECTS
INTRODUCTION TO PROGRAMMING FOR THE HUMANITIES	PW	SEM 3	6
ARTIFICIAL INTELLIGENCE 1: COMPUTATIONAL THINKING	PW	SEM 4	6

DIPLOMA IN TRANSMEDIA PROJECTS

DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECT	TYPOLOGY	TERM	ECTS
SOCIAL NETWORKS 2	PW	SEM 3	3
PODCAST	PW	SEM 3	3
STREAMING 1	PW	SEM 4	6

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECT	TYPOLOGY	TERM	ECTS
DISCURSES OF PEACE (LEADERSHIP FOR PEACE)(*)	PW	SEM 3	6
FUNDAMENTALS OF THE COMMON GOOD	PW	SEM 4	6

(*) Subject taught in English

Third Year Syllabus 2024

UNIVERSITY DEGREE IN ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVE IDEATION 2	OB	5 SEM	6
RETAIL & TRADE MARKETING TRADE MARKETING	OB	5 SEM	6
STRATEGIC PLANNING	OB	5 SEM	4
ADVERTISING ACCOUNT MANAGEMENT	OB	5 SEM	4
INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD	OB	5 SEM	6
HISTORY OF THE WEST	OB	6 SEM	6
ART DIRECTION	OB	6 SEM	6
ADVERTISING COPY	OB	6 SEM	6
CAMPAIGN EXECUTION	OB	6 SEM	4
MEDIA PLANNING	OB	6 SEM	4
ELECTIVE 1	OP	5 SEM	4
ELECTIVE 2	OP	6 SEM	4

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 5 SEM AND ONE FROM 6 SEM)
SUBJECT	TYPOLOGY	TERM	ECTS
TRENDS: VISUAL THINKING AND COOLHUNTING	OP	5 SEM	4
PODCASTS AND OTHER RADIO FORMATS	OP	5 SEM	4
RESPONSIBLE PRODUCTION AND CONSUMPTION	OP	5 SEM	4
SCIENTIFIC METHOD: QUALITATIVE AND QUANTITATIVE RESEARCH	OP	6 SEM	4
SHOWCASE DESIGN	OP	6 SEM	4
WEB SITE DESIGN AND MOBILE APPLICATIONS	OP	6 SEM	4
Students will be able to select their elective subjects from those offered by the University each academic year. Details of these will be published in the Syllabus book for enrolment. Similarly, the University reserves the right to open these elective subjects once the enrolment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECT	TYPOLOGY	TERM	ECTS
PACKAGING	PW	SEM 5	6
VIDEO GAME ADVERTISING	PW	SEM 6	6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECT	TYPOLOGY	TERM	ECTS
NEUROBRANDING	PW	SEM 5	6
SOCIAL INFLUENCE AND RELATIONAL IMPACT	PW	SEM 6	6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECT	TYPOLOGY	TERM	ECTS
SOUND DESIGN	PW	SEM 5	3
EDITING	PW	SEM 5	3
CAMERA II	PW	SEM 6	3
DIRECTION OF PHOTOGRAPHY	PW	SEM 6	3

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECT	TYPOLOGY	SEM	ECTS
PORTRAIT PHOTOGRAPHY	PW	SEM 5	3
DIGITAL RETOUCHING OF IMAGES 2	PW	SEM 5	3
ADVERTISING PHOTOGRAPHY	PW	SEM 6	3
NATURE PHOTOGRAPHY	PW	SEM 6	3

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN SPORTS JOURNALISM
SUBJECT	TYPOLOGY	TERM	ECTS
SPORTS PROGRAMS ON TELEVISION (PRODUCTION AND EDITING)	PW	SEM 5	3
E-SPORTS	PW	SEM 5	3
NARRATION OF LIVE SPORTING EVENTS	PW	SEM 6	3
SPORTS VIDEO PRODUCTION	PW	SEM 6	3

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	TERM	ECTS
INTERACTION DESIGN 2	PW	SEM 5	6
INTERACTION DESIGN 3	PW	SEM 6	6

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECT	TYPOLOGY	TERM	ECTS
INFLUENCER MARKETING	PW	SEM 5	6
ONLINE REPUTATION MANAGEMENT	PW	SEM 6	6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
SUBJECT	TYPOLOGY	TERM	ECTS
STANDARDS FOR ENCODING TEXTS IN HD (TEI)	PW	SEM 5	6
ARTIFICIAL INTELLIGENCE 2: “MACHINE & DEEP LEARNING”	PW	SEM 6	6

DIPLOMA IN TRANSMEDIA PROJECTS

DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECT	TYPOLOGY	TERM	ECTS
WORLDBUILDING IN TRANSMEDIA	PW	SEM 5	6
STORYTELLING WITH IA	PW	SEM 5	3
FINANCING TRANSMEDIA PROJECTS	PW	SEM 6	3

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECT	TYPOLOGY	TERM	ECTS
SOCIAL PSYCHOLOGY (PSYCHOSOCIAL FOUNDATIONS OF HUMAN BEHAVIOR)	PW	SEM 5	6
DELIBERATION, INFORMATION AND KNOWLEDGE	PW	SEM 6	6

Fourth Year Syllabus 2024

UNIVERSITY DEGREE IN ADVERTISING, BRANDINGAND COMMUNICATION
SUBJECT	TYPOLOGY	TERM	ECTS
CREATIVITY AND BRANDING IN VIRTUAL WORLDS	OB	7 SEM	6
PRODUCTION OF AUDIOVISUAL CAMPAIGNS	OB	7 SEM	6
PRODUCTION OF GRAPHIC CAMPAIGNS OB 7 SEM 4 BRANDING STRATEGIES IN CRISIS SITUATIONS OB 7 SEM 4 OF GRAPHIC CAMPAIGNS	OB	7 SEM	4
BRANDING STRATEGIES IN CRISIS SITUATIONS	OB	7 SEM	4
ETHICS	OB	7 AND 8 SEM	6
END OF DEGREE PROJECT	TFG	7 and 8 SEM	9
EXTERNAL ACADEMIC INTERNSHIPS	EXT I.	7 and 8 SEM	9
ADVERTISING REGULATIONS AND STANDARDS	OB	8 SEM	6
ECOSYSTEM II: BENCHMARK OF THE SECTOR	OB	8 SEM	4
ELECTIVE III	OP	7 SEM	3
ELECTIVE IV	OP	8 SEM	3

LIST OF ELECTIVES (CHOOSE ONE SUBJECT FROM 7 SEM AND ANOTHER FROM 8 SEM)
SUBJECT	TYPOLOGY	TERM	ECTS
BUSINESS AND ENTREPRENEURSHIP	OP	7 SEM	3
QUALIFICATIONS AND COMPETITIVE	OP	7 SEM	3
TRAINING ACTIVITIES COMPLEMENTARY I	OP	7 SEM	3
NEW BUSINESS	OP	8 SEM	3
SOCIAL PUBLICITY AND THIRD SECTOR	OP	8 SEM	3
COMPLEMENTARY TRAINING ACTIVITIES II	OP	8 SEM	3
From the list of optional subjects that make up the syllabus, students will be able to choose among the subjects that the University offers each academic year and that will be published in the book of Study Plans for registration. Likewise, the University, once the enrollment period is over, reserves the right to open these elective subjects depending on the number of students enrolled.

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION

DIPLOMA IN CREATIVITY AND CONTENT PRODUCTION
SUBJECT	TYPOLOGY	TERM	ECTS
EXTERNAL COMMUNICATION AND LARGE FORMATS	PW	SEM 7	6
THE CREATIVE PORTFOLIO	PW	SEM 8	6

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION

DIPLOMA IN CONSUMER EXPERIENCE AND EVENT ORGANIZATION
SUBJECT	TYPOLOGY	TERM	ECTS
SPORTING EVENTS	PW	SEM 7	6
ARTISTIC AND CULTURAL EVENTS	PW	SEM 8	6

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION

DIPLOMA IN FILM AND FICTION CREATION AND PRODUCTION
SUBJECT	TYPOLOGY	TERM	ECTS
PROJECT DEVELOPMENT AND DISTRIBUTION	PW	SEM 7	3
POST-PRODUCTION	PW	SEM 7	3
End-of-Degree Project	PW	SEM 8	6

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY

DIPLOMA IN ADVANCED DIGITAL PHOTOGRAPHY
SUBJECT	TYPOLOGY	TERM	ECTS
DOCUMENTARY AND SOCIAL PHOTOGRAPHY	PW	SEM 7	3
FINE ART PHOTOGRAPHY	PW	SEM 7	3
POSPWRODUCTION AND PROJECT DEVELOPMENT	PW	SEM 8	6

DIPLOMA IN SPORTS JOURNALISM

DIPLOMA IN SPORTS JOURNALISM
SUBJECT	TYPOLOGY	TERM	ECTS
MANAGEMENT AND CORPORATE COMMUNICATION OF SPORT	PW	SEM 7	3
SPORTS CONTENT STRATEGIES IN SOCIAL MEDIA	PW	SEM 7	3
End-of-Degree Project	PW	SEM 8	6

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN

DIPLOMA IN MULTIMEDIA AND INTERACTIVE GRAPHIC DESIGN
SUBJECT	TYPOLOGY	TERM	ECTS
INTERFACE DESIGN (UI)	PW	SEM 7	6
DESIGN STRATEGY	PW	SEM 8	6

DIPLOMA IN SOCIAL MEDIA MANAGEMENT

DIPLOMA IN SOCIAL MEDIA MANAGEMENT
SUBJECT	TYPOLOGY	TERM	ECTS
MONITORING AND DATA ANALYSIS	PW	SEM 7	6
LEGAL ASPECTS AND PRIVACY IN SOCIAL MEDIA	PW	SEM 8	6

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE

DIPLOMA IN DIGITAL HUMANITIES AND ARTIFICIAL INTELLIGENCE
SUBJECT	TYPOLOGY	TERM	ECTS
INTRODUCTION TO DATA-DRIVEN PROCESSES AND THEIR APPLICATIONS	PW	SEM 7	6
ETHICS IN ARTIFICIAL INTELLIGENCE AND NEW TRENDS IN HUMAN RIGHTS	PW	SEM 8	6

DIPLOMA IN TRANSMEDIA PROJECTS

DIPLOMA IN TRANSMEDIA PROJECTS
SUBJECT	TYPOLOGY	SEM	ECTS
BUSINESS PERSPECTIVE OF THE TRANSMEDIA ENVIRONMENT	PW	SEM 7	3
STREAMING 2	PW	SEM 7	3
TRANSMEDIA PRODUCTION	PW	SEM 8	6

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS

DIPLOMA IN COMMUNICATION AND MEDIATION IN INTERNATIONAL CONFLICTS
SUBJECT	TYPOLOGY	TERM	ECTS
WAR CORRESPONDENT, PEACE MISSION	PW	SEM 7	6
PREVENTIVE DIPLOMACY, PROTECTION OF CIVILIANS AND HUMANITARIAN AID IN INTERNATIONAL CONFLICTS(*)	PW	SEM 8	6

(*) Subject taught in English

Syllabus 2014 (Advertising)

The student will acquire the following competencies

First Year Syllabus 2014

SUBJECT	TYPOLOGY	TERM	ECTS
ADVERTISING COMMUNICATION THEORY	BT	1 SEM	6
BRAND MARKETING	OB	1 SEM	6
CREATIVITY WORKSHOP I	OB	1 SEM	4,5
SOCIAL ENVIRONMENT	BT	1 SEM	6
INTRODUCTION TO UNIVERSITY STUDIES	OB	1 AND 2 SEM	9
LEADERSHIP SKILLS AND COMPETENCIES	BT	1 AND 2 SEM	6
HISTORY OF ADVERTISING	OB	1 AND 2 SEM	6
SOCIAL PSYCHOLOGY	BT	2 SEM	6
LANGUAGE	BT	2 SEM	6
CREATIVITY WORKSHOP II	OB	2 SEM	4,5
ADVERTISING ECOSYSTEM	OB	2 SEM	3

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	TYPOLOGY	TERM	ECTS
DESIGN TOOLS 1: ILLUSTRATOR Y PHOTOSHOP	PW	1 SEM	3
PROTOCOL AND ORGANIZATION OF EVENTS	PW	2 SEM	3

Second Year Syllabus 2014

SUBJECT	TYPOLOGY	TERM	ECTS
ART HISTORY	BT	3 SEM	6
RHETORIC	OB	3 SEM	6
CREATIVE STORYTELLING	OB	3 SEM	6
ENGLISH	BT	3 SEM	6
FUNDAMENTAL ANTHROPOLOGY	BT	3 AND 4 SEM	6
SOCIAL RESPONSIBILITY	BT	3 AND 4 SEM	6
CONTEMPORARY ART MOVEMENTS	BT	4 SEM	6
CREATIVE EXPRESSION OF THE IMAGE	OB	4 SEM	6
CREATIVE EXPRESSION OF VIDEO	OB	4 SEM	6
PHOTOGRAPHY AND VISUAL ARTS	OB	4 SEM	6

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	TYPOLOGY	TERM	ECTS
DESIGN TOOLS II: ADVANCED PHOTOSHOP AND INDESIGN	PW	3 SEM	3
STORYTELLING AND TRANSMEDIA CONTENT	PW	4 SEM	3

Third Year Syllabus 2014

SUBJECT	TYPOLOGY	TERM	ECTS
CORPORATE STRATEGIES	OB	5 SEM	6
CAMPAIGN IDEATION AND STRATEGY	OB	5 SEM	12
PROFESSIONAL ETHICS AND DEONTOLOGY	OB	5 AND 6 SEM	6
EXPERIENCES OF PROFESSIONAL RELATIONSHIP PROFESSIONAL RELATIONSHIP	OB	5 AND 6 SEM	6
HISTORY OF THE WEST	OB	5 AND 6 SEM	6
NETWORK MARKETING	OB	6 SEM	3
CAMPAIGNING	OB	6 SEM	12
MEDIA STRATEGIES	OB	6 SEM	3
ELECTIVE I	OP	5 SEM	3
ELECTIVE II	OP	6 SEM	3

OPTIONAL SUBJECTS(choose one subject from 5 SEM and one from 6 SEM)
SUBJECT	TYPOLOGY	TERM	ECTS
APPLIED RESEARCH: LISTENING TO THE CONSUMER	OP	5 SEM	3
MERCHANDISING TECHNIQUES	OP	5 SEM	3
INTERNAL COMMUNICATION POLICIES	OP	5 SEM	3
SOCIAL RESEARCH TECHNIQUES: TREND RESEARCH	OP	6 SEM	3
WEB PAGE DESIGN	OP	6 SEM	3
CREATIVITY IN RADIO MEDIA	OP	6 SEM	3
Students may select elective subjects from the published syllabus, which is updated annually and available in the Syllabus for enrollment. Similarly, the University reserves the right to open these optional csubjects once the enrolment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN CREATION TECHNIQUES
SUBJECT	TYPOLOGY	TERM	ECTS
MUSICALIZATION, SOUND AND RHYTHM	PW	5 SEM	3
COPY STRATEGY	PW	6 SEM	3

Fourth Year Syllabus 2014

SUBJECT	TYPOLOGY	TERM	ECTS
LOYALTY MARKETING	OB	7 SEM	3
STRATEGIC PLANNING	OB	7 SEM	6
BUSINESS AND ENTREPRENEURSHIP	OB	7 SEM	6
INTRODUCTION TO THEOLOGY:T HE MAN AND THE QUESTION OF GOD	OB	7 and 8 SEM	6
END OF DEGREE PROJECT	TFG	7 and 8 SEM	9
ADVERTISING LAW	OB	8 SEM	6
CAMPAIGN PRODUCTION	OB	8 SEM	6
EXTERNAL INTERNSHIPS	EXT I.	8 SEM	6
OPTIONAL III	OP	7 SEM	3
OPTIONAL IV	OP	8 SEM	3

OPTIONAL SUBJECT (choose one subject from 7 SEM and one from 8 SEM)
SUBJECT	TYPOLOGY	TERM	ECTS
APPLIED RESEARCH: LISTENING TO THE CONSUMER	OP	7 SEM	3
ORGANIZATION OF EVENTS	OP	8 SEM	3
TECHNIQUES FOR MEASURING ADVERTISING EFFECTIVENESS	OP	7 SEM	3
COMPLEMENTARY TRAINING ACTIVITIES I	OP	7 SEM	3
COMPLEMENTARY TRAINING ACTIVITIES II	OP	8 SEM	3
VIDEO POSTPRODUCTION	OP	8 SEM	3
Students will have the option to select their preferred optional subjects from those offered by the University each academic year. The full list of available subjects will be published in the Syllabus book for registration purposes. Similarly, the University reserves the right to open these optional subjects once the enrolment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN CREATIVE TECHNIQUES
SUBJECT	TYPOLOGY	TERM	ECTS
MEDIA: PROGRAMMATIC BUYING	PW	7 SEM	3
METRICS OF ONLINE MARKETING	PW	8 SEM	3

Syllabus structure

Description of modules/Subjects	Download
Distribution of credits	Download

The student will acquire the following competencies

Competences to be acquired by the student

Download

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