University Degree in Marketing

Syllabus

Syllabus 2024

The student will acquire the following competencies

First Year Syllabus 2024

SUBJECT	TYPOLOGY	SEM	ECTS
Introduction to University Studies	BT	1 SEM	6
Basic Computer Tools	BT	1 SEM	6
Mathematics Applied to Marketing	BT	1 SEM	6
Fundamentals of Marketing	BT	1 SEM	6
Business Organization and Management	OB	1 SEM	6
Economics for Entrepreneurs	BT	2 SEM	6
Introduction to Statistics for Marketing Decision Making	BT	2 SEM	6
History of Thought in the West	BT	2 SEM	6
Marketing Research	OB	2 SEM	6
Communication: Leadership Skills and Competencies	BT	2 SEM	6

DIPLOMA IN EMPRENEURSHIP AND INNOVATION FOR MARKETING
SUBJECT	TYPOLOGY	SEM	ECTS
New Consumption Patterns	PW	1 SEM	6
Digital Ecosystems	PW	2 SEM	6

Second Year Syllabus 2024

SUBJECT	TYPOLOGY	SEM	ECTS
Fundamental Anthropology and Education for Social Responsibility	OB	3 SEM and 4 SEM	9
Marketing Research and Demand Estimation	OB	3 SEM	6
Product and Brand Policy	OB	3 SEM	6
Financial Accounting	OB	3 SEM	4.5
Sociology of Consumption	BT	3 SEM	6
Management of Innovation in Marketing	OB	3 SEM	6
Introduction to Data Analysis Data	OB	4 SEM	6
Innovation and Digital Transformation	BT	4 SEM	6
Project Management	OB	4 SEM	6
Cost Accounting	OB	4 SEM	4.5

DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING
SUBJECT	TYPOLOGY	SEM	ECTS
Artificial Intelligence Applied to Business	PW	3 SEM	6
Project Leadership for Entrepreneurship	PW	4 SEM	6

Third Year Syllabus 2024

SUBJECT	TYPOLOGY	SEM	ECTS
Sales and Marketing Management	OB	5 SEM	6
Relationship Marketing	OB	5 SEM	6
Distribution and Pricing Strategies	OB	5 SEM	6
Total Quality Management as a Competitive Advantage in Marketing	OB	5 SEM	4.5
Integrated Communication Strategies I	OB	5 SEM	6
Introduction to Theology	OB	6 SEM	4.5
E-Commerce	OB	6 SEM	6
Internet as a Relationship Scenario	OB	6 SEM	3
Customer Experience	OB	6 SEM	6
Comprehensive Communication Strategies 2	OB	6 SEM	6
Financial Management	OB	6 SEM	6

DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING
SUBJECT	TYPOLOGY	SEM	ECTS
Government, Society and Corporate for Entrepreneurship	PW	5 SEM	6
Marketing Tools I	PW	6 SEM	6

Fourth Year Syllabus 2024

SUBJECT	TYPOLOGY	SEM	ECTS
Logistics and Commercial Networks	OB	7 SEM	6
Strategic Marketing Management	OB	7 SEM	6
Media Plan Design	OB	7 SEM	6
Entrepreneurship I	OB	7 SEM	6
Ethics	OB	7 SEM	4.5
Organizational Culture and Leadership	OB	8 SEM	3
Entrepreneurship II	OB	8 SEM	4.5
External Academic Internships	EXT INTERNSHIPS	8 SEM	6
End of Degree Project	END OF DEGREE PROJECT	8 SEM	6
OPTATIVES	OP	8 SEM	12

OPTIONAL SUBJECT (CHOOSE 4 SUBJECTS)
SUBJECT	TYPOLOGY	SEM	CRD
Services Marketing	OP	8 SEM	3
Customer Experience Management	OP	8 SEM	3
Customer Experience Management	OP	8 SEM	3
Advanced Marketing Analytics	OP	8 SEM	3
Sales Techniques	OP	8 SEM	3
Trade Marketing	OP	8 SEM	3
Complementary Training Activities I	OP	8 SEM	3
Complementary Training Activities II	OP	8 SEM	3
Students will be able to select their optional subjects from the University’s published syllabus, which will be available in the Syllabus book for enrollment. Similarly, the University reserves the right to open these elective subjects once the enrollment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN ENTREPRENEURSHIP AND INNOVATION FOR MARKETING
SUBJECT	TYPOLOGY	SEM	ECTS
Marketing Tools 2	PW	7 SEM	6
Competences and Skills for Communicating Value Propositions	PW	8 SEM	6

Syllabus 2019

The student will acquire the following competencies

First Year Syllabus 2019

SUBJECT	TYPOLOGY	SEM	CRD
Business Organization and Administration	OB	1 SEM	6
Fundamentals of Marketing	OB	1 SEM	6
Applied Mathematics for Business	OB	1 SEM	6
Microeconomics for Entrepreneurs	BT	1 SEM	6
Applied Philosophy	BT	1 SEM	6
Communication: Leadership Skills and Competencies	BT	2 SEM	6
Financial Accounting	OB	2 SEM	6
Business Research	OB	2 SEM	6
Introduction to Statistics for Marketing Decision Making	BT	2 SEM	6
History of Thought in the West	BT	2 SEM	6

DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
ASSIGNMENT	TYPOLOGY	SEM	CRD
New patterns of consumer behavior. From Consumer Centric to Customer Experience	PW	1 SEM	6
Digital Ecosystem, players	PW	2 SEM	6

Second Year Syllabus 2019

SUBJECT	TYPOLOGY	SEM	CRD
Marketing Research and Demand Estimation	OB	3 SEM	6
Sociology of Consumption	BT	3 SEM	6
Product and Brand Policy	OB	3 SEM	6
Marketing Innovation Management	OB	3 SEM	6
Anthropology Fundamental	BT	3 SEM	6
Cost Accounting	OB	4 SEM	6
Macroeconomics for Entrepreneurs	BT	4 SEM	6
Modern Language	OB	4 SEM	6
Innovation and Digital Transformation	BT	4 SEM	6
Education for Social Responsibility	BT	4 SEM	6

DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
SUBJECT	TYPOLOGY	SEM	CRD
Digital transformation in companies. Multichannel strategy	PW	3 SEM	6
Information management, Data mining, Big data	PW	4 SEM	6

Third Year Syllabus 2019

SUBJECT	TYPOLOGY	SEM	CRD
Integrated Communication Strategies	OB	5 SEM	6
Distribution and Pricing Strategies	OB	5 SEM	6
Marketing Relationship Marketing	OB	5 SEM	6
Business Logistics	OB	5 SEM	6
Sales and Marketing Management	OB	5 SEM	6
Financial Management	OB	6 SEM	6
Financial Management	OB	6 SEM	6
Ethics	OB	6 SEM	6
OPTIONAL 1	OP	6 SEM	3
OPTIONAL 2	OP	6 SEM	3
OPTIONAL 3	OP	6 SEM	3
OPTIONAL 4	OP	6 SEM	3

THE STUDENT MUST STUDY FOUR OF THE FOLLOWING OPTIONALS
SUBJECT	TYPOLOGY	SEM	CRD
Internet as a New Relationship Scenario	OP	6 SEM	3
Industrial Marketing	OP	6 SEM	3
Business Law	OP	6 SEM	3
Communication “Below the Line” (BtL)	OP	6 SEM	3
Services Marketing	OP	6 SEM	3
Financial and Banking Marketing	OP	6 SEM	3
Real Estate Marketing	OP	6 SEM	3
Tourism Marketing	OP	6 SEM	3
Sales Techniques	OP	6 SEM	3
Trade Marketing	OP	6 SEM	3
Information Systems	OP	6 SEM	3
Fundamentals of Econometrics Applied to Marketing	OP	6 SEM	3
Students will have the opportunity to select their electives from the list of subjects offered by the University each academic year. This information will be published in the Syllabus book for registration purposes. Similarly, the University reserves the right to open these optional subjects once the enrolment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
SUBJECT	TYPOLOGY	SEM	CRD
Apps and Mobile: Multiplatform Campaigns. Customer value	PW	5 SEM	6
Marketing Management through knowledge. Values and social transformation	PW	6 SEM	6

Fourth Year Syllabus 2019

SUBJECT	TYPOLOGY	SEM	CRD
Media Plan Design	OB	8 SEM	6
Computer Models Applied to Marketing	OB	7 SEM	6
Advanced Language	OB	7 SEM	6
Introduction to Theology	OB	7 SEM	6
Deontology Professional	OB	8 SEM	6
Marketing Plan	OB	7 SEM	6
Internship	EXT INTERNSHIP	8 SEM	12
End of Degree Project	END OF DEGREE PROJECT	8 SEM	6
OPTIONAL 5	OP	7 SEM	3
OPTIONAL 6	OP	8 SEM	3

THE STUDENT MUST TAKE TWO OF THE FOLLOWING OPTIONALS (ONE OF EACH SEMESTER)
SUBJECT	TYPOLOGY	SEM	CRD
International Expansion Strategies	OP	7 SEM	3
Fiscal System	OP	7 SEM	3
Complementary Training Activities I	OP	7 SEM	3
Policies Remuneration Policies for Sellers	OP	8 SEM	3
Literature and Great Books	OP	8 SEM	3
Complementary Formative Activities 2	OP	8 SEM	3
Students will have the option to select their preferred optional subjects from those offered by the University each academic year. The full list of available subjects will be published in the Syllabus book for enrolment. Similarly, the University reserves the right to open these optional subjects once the enrollment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
SUBJECT	TYPOLOGY	SEM	CRD
Emotional intelligence in business: Strengths finder. Corporate presence. Leadership & talent management in collaborative environments	PW	7 SEM	6
Scorecard & Dashboard design. Final project	PW	8 SEM	6

Syllabus structure

Description of modules/subjects	Download
Credit distribution	Download

The student will acquire the following competencies

Competencies to be acquired by the student

Download

Syllabus 2010

The student will acquire the following competencies

First Year Syllabus 2010

SUBJECT	TYPOLOGY	SEM	CRD
Business Organization and Administration	OB	1 SEM	6
Fundamentals of Marketing	OB	1 SEM	6
Applied Mathematics for Business	OB	1 SEM	6
Microeconomics for Entrepreneurs	BT	1 SEM	6
Applied Philosophy	BT	1 SEM	6
Communication: Leadership Skills and Competencies	BT	2 SEM	6
Financial Accounting	OB	2 SEM	6
Business Research	OB	2 SEM	6
Introduction to Statistics for Marketing Decision Making	BT	2 SEM	6
History of Thought	BT	2 SEM	6

DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
SUBJECT	TYPOLOGY	SEM	CRD
New patterns of consumer behavior. From Consumer Centric to Customer Experience	PW	1 SEM	6
Digital Ecosystem, players	PW	2 SEM	6

Second Year Syllabus 2010

SUBJECT	TYPOLOGY	SEM	CRD
Marketing Research and Demand Estimation	OB	3 SEM	6
Sociology of Consumption	BT	3 SEM	6
Product and Brand Policy	OB	3 SEM	6
Management of Innovation in Marketing	OB	3 SEM	6
Fundamental Anthropology	BT	3 SEM	6
Cost Accounting	OB	4 SEM	6
Macroeconomics for Entrepreneurs	BT	4 SEM	6
Modern Language	OB	4 SEM	6
History of the West	BT	4 SEM	6
Education for Social Responsibility	BT	4 SEM	6

DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
SUBJECT	TYPOLOGY	SEM	CRD
Digital transformation in companies. Multichannel strategy	PW	3 SEM	6
Information management, Data mining, Big data	PW	4 SEM	6

Third Year Syllabus 2010

SUBJECT	TYPOLOGY	SEM	CRD
Integrated Communication Strategies	OB	5 SEM	6
Distribution and Pricing Strategies	OB	5 SEM	6
Relationship Marketing	OB	5 SEM	6
Commercial Logistics	OB	5 SEM	6
Sales and Marketing Management	OB	5 SEM	6
Financial Management	OB	6 SEM	6
Total Quality Management as a Competitive Advantage in Marketing	OB	6 SEM	6
Ethics	OB	6 SEM	6

THE STUDENT MUST STUDY FOUR OF THE FOLLOWING OPTIONAL SUBJECTS
SUBJECT	TYPOLOGY	SEM	CRD
Internet as a New Relationship Scenario	OP	6 SEM	3
Industrial Marketing	OP	6 SEM	3
Business Law	OP	6 SEM	3
Below the Line (BtL) Communication	OP	6 SEM	3
Services Marketing	OP	6 SEM	3
Financial and Banking Marketing	OP	6 SEM	3
Real Estate Marketing	OP	6 SEM	3
Tourism Marketing	OP	6 SEM	3
Sales Techniques	OP	6 SEM	3
Trade Marketing	OP	6 SEM	3
Information Systems OP 6 SEM 3 Information Systems	OP	6 SEM	3
Fundamentals of Econometrics Applied to Marketing	OP	6 SEM	3
Students will be able to select their preferred optional subjects from the published syllabus, which will be updated annually and available in the Syllabus book for enrolment. Similarly, the University reserves the right to open these optional subjects once the enrolment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
SUBJECT	TYPOLOGY	SEM	CRD
Apps and Mobile: Multiplatform Campaigns. Customer value	PW	5 SEM	6
Marketing Management through knowledge. Values and social transformation	PW	6 SEM	6

Fourth Year Syllabus 2010

SUBJECT	TYPOLOGY	SEM	CRD
Media Plan Design	OB	8 SEM	6
Computer Modeling Applied to Marketing	OB	7 SEM	6
Advanced Language	OB	7 SEM	6
Introduction to Theology	OB	7 SEM	6
Professional Deontology	OB	8 SEM	6
Marketing Plan	OB	7 SEM	6
Internship	EXT INTERNSHIP	8 SEM	12
Final Degree Project	END OF DEGREE PROJECT	8 SEM	6

THE STUDENT MUST TAKE TWO OF THE FOLLOWING OPTIONAL SUBJECTS (ONE IN EACH SEMESTER)
SUBJECT	TYPOLOGY	SEM	CRD
International Expansion Strategies	OP	7 SEM	3
Tax System	OP	7 SEM	3
Complementary Formative Activities I	OP	7 SEM	3
Compensation Policies for Sellers	OP	8 SEM	3
Literature and Great Books	OP	8 SEM	3
3 Complementary Training Activities II	OP	8 SEM	3
Students will be able to select their preferred optional subjects from the published syllabus, which will be updated annually and included in the enrolment book of Study Plans. Similarly, the University reserves the right to open these optional subjects once the enrolment period has concluded, dependent on the number of students enrolled.

DIPLOMA IN COLLABORATIVE LEADERSHIP IN DIGITAL MARKETING
SUBJECT	TYPOLOGY	SEM	CRD
Emotional intelligence in business: Strengths finder. Corporate presence. Leadership & talent management in collaborative environments	PW	7 SEM	6
Scorecard & Dashboard design. Final project	PW	8 SEM	6

Syllabus structure

Description of modules/subjects	Download
Distribution of credits	Download

The student will acquire the following competencies

Competences to be acquired by the student

Download

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