• DATA AND BUSINESS ANALYSIS AND INTERNATIONAL BUSINESS MANAGEMENT UNIVERSITY DEGREE SYLLABUS

UNIVERSITY DUAL DEGREE IN DATA AND BUSINESS ANALYSIS AND INTERNATIONAL BUSINESS MANAGEMENT (BILINGUAL)

Syllabus

Year groups after 2024-25

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year

DATA AND BUSINESS ANALYSIS
SUBJECT TYPOLOGY YEAR TERM ECTS
Fundamentals of Economics BT 1st SEM 1 6
Fundamentals of Business BT 1st SEM 1 6
Fundamentals of Law BT 1st SEM 1 6
Fundamentals of Governance BT 1st SEM 1 6
Introduction to University Studies OB 1st ANNUAL 6
Skills and Competencies of the Individual BT 1st ANNUAL 6
Mathematical Methods for Data and Business Analysis I BT 1st SEM 2 6
Fundamentals of Data Science and Big Data BT 1st SEM 2 6
Technological Tools for Data and Business Analysis BT 1st SEM 2 6
Financial Accounting BT 1st SEM 2 6
INTERNATIONAL BUSINESS MANAGEMENT
International Economic Environment * BT 1st SEM 2 6
Applied management tools 2 BT 1st SEM 2 6
History of western thought OB 1st SEM 2 6
* Subject taught in English

Second Year

DATA AND BUSINESS ANALYSIS
SUBJECT TYPOLOGY YEAR TERM ECTS
Microeconomics OB 2nd SEM 1 6
Mathematical Methods for Data and Business Analysis 2 BT 2nd SEM 1 6
Introduction to Statistics and Probability OB 2nd SEM 1 6
History of Science and Technology OB 2nd SEM 1 3
Programming 1 OB 2nd SEM 1 6
Anthropology OB 2nd ANNUAL 4.5
Education for Social Responsibility OB 2nd ANNUAL 4.5
Data Governance and Management OB 2nd SEM 2 3
Big Data Technology 1 OB 2nd SEM 2 3
Data Sources OB 2nd SEM 2 3
Databases OB 2nd SEM 2 6
Data Analytics I: Introduction to Data Exploration and Modeling OB 2nd SEM 2 6
Programming 2 OB 2nd SEM 2 3
DIRECCIÓN INTERNACIONAL DE NEGOCIOS / INTERNATIONAL BUSINESS MANAGEMENT
Fundamentals of International Management * BT 2nd SEM 1 6
Contracts for International Markets * OB 2nd SEM 2 3
Innovation and International Business * OB 2nd SEM 2 4.5
Principles of International Accounting * OB 2nd SEM 2 3
* Subject taught in English

Third Year

DATA AND BUSINESS ANALYSIS
SUBJECT TYPOLOGY YEAR TERM ECTS
Data Analytics 2: Advanced Data Modeling and Machine Learning OB 3rd SEM 1 6
Data Visualization & Enterprise Reporting OB 3rd SEM 1 4.5
Big Data Technology 2 OB 3rd SEM 1 3
Technology Entrepreneurship OB 3rd SEM 1 3
The Question of God OB 3rd SEM 1 4.5
Decision Support Systems * OB 3rd SEM 1 3
Marketing and Sales Strategy OB 3rd SEM 1 6
Deep Learning * OB 3rd SEM 2 6
Fiscal System OB 3rd SEM 2 3
Macroeconomics OB 3rd SEM 2 6
Cloud Computing * OB 3rd SEM 2 3
Finance * OB 3rd SEM 2 6
Data Analytics 3: Time Series OB 3rd SEM 2 6
INTERNATIONAL BUSINESS MANAGEMENT
Global Governance * OB 2nd SEM 1 3
Organizational Focus in the International Enterprise * OB 3rd SEM 1 6
Company Accounting OB 3rd SEM 2 3
* Subject taught in English

Fourth Year

DATA AND BUSINESS ANALYSIS
SUBJECT TYPOLOGY YEAR TERM ECTS
Data and Sustainability OB 4th SEM 1 3
Data Analytics 4: Natural Language Processing and Text Mining OB 4th SEM 1 4.5
People Development Analytics * OB 4th SEM 1 3
Marketing Analytics and Social Media * OB 4th SEM 1 6
Financial Analytics OB 4th SEM 1 3
Ethics in the Digital Era * OB 4th SEM 1 4.5
Cybersecurity and data protection OB 4th SEM 2 3
Generative Artificial Intelligence * OB 4th SEM 2 6
External Academic Internship I.EXT 4th SEM 2 6
INTERNATIONAL BUSINESS MANAGEMENT
Corporate Finance * OB 3rd SEM 1 6
International Commerce * OB 3rd SEM 1 4-5
Strategies for Internationalization * OB 3rd SEM 1 6
International Taxation OB 3rd SEM 2 3
Operational Risks in Emerging Markets * OB 3rd SEM 2 3
International Financial Markets * OB 3rd SEM 2 3
Comunicación, Reputation and Corporate Culture in International Environments * OB 3rd SEM 2 3
Competitive Intelligence for Internationalization * OB 4th SEM 2 3
Opportunities and Threats in Emerging Markets * OB 4th SEM 2 3
* Subject taught in English

Fifth Year

DATA AND BUSINESS ANALYSIS
SUBJECT TYPOLOGY YEAR TERM ECTS
Datathon with Social Impact OB 4th SEM 1 3
Business Intelligence * OB 4th SEM 1 3
Business Strategy OB 4th SEM 1 3
End of Degree project EDP 4th SEM 2 6
Optionals OP 4th SEM 2 6
INTERNATIONAL BUSINESS MANAGEMENT
Management of International Sales * OB 4th SEM 1 4.5
International Management of People & Talent* OB 4th SEM 1 6
International Operational Management * OB 4th SEM 1 4.5
International Supply Chain * OB 4th SEM 1 4.5
International Trade Negotiation and Dispute Resolution * OB 4th SEM 1 3
External Academic Internships I. EXT 4th SEM 2 6
End of Degree Project EDP 4th SEM 2 6
Optional 1 OP 4th SEM 2 3
Optional 2 OP 4th SEM 2 3
Optional 3 OP 4th SEM 2 3
Optional 4 OP 4th SEM 2 3
*Subject taught in English

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