• AUDIOVISUAL COMMUNICATION AND ADVERTISING UNIVERSITY DEGREE SYLLABUS

University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication

Syllabus

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Promotions from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
COMMUNICATION THEORY BT 1st SEM 1 6
THEORY AND TECHNIQUE OF PHOTOGRAPHY BT 1st SEM 1 6
AUDIOVISUAL NARRATIVE AND MULTIMEDIA SCRIPT 1 BT 1st SEM 1 6
HISTORY OF COMMUNICATION: GREAT MASTERS BT 1st SEM 1 6
INTRODUCTION TO UNIVERSITY STUDIES BT 1st ANNUAL 6
LEADERSHIP SKILLS AND COMPETENCIES BT 1st ANNUAL 6
HISTORY OF CIVILIZATIONS OB 1st SEM 2 4,5
IMAGE ANALYSIS OB 1st SEM 2 3
LANGUAGE OB 1st SEM 2 4,5
MULTIMEDIA TECHNOLOGY OB 1st SEM 2 6
FUNDAMENTALS OF AUDIOVISUAL PRODUCTION OB 1st SEM 2 6
ADVERTISING, BRANDING AND COMMUNICATION
BRAND MARKETING: THE BRAND AS A STRATEGIC ASSET BT 1st SEM 1 6
CORPORATE IDENTITY CREATION OB 1st SEM 2 4
COMMUNICATION TECHNIQUES AND SOFT SKILLS BT 1st SEM 2 6

Second year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
AUDIOVISUAL PRODUCTION OB 2nd SEM 1 6
AUDIOVISUAL CREATIVITY AND INNOVATION BT 2nd SEM 1 6
AUDIOVISUAL NARRATIVE AND MULTIMEDIA SCRIPTS 2 BT 2nd SEM 1 6
LITERATURE IN THE VISUAL ARTS BT 2nd SEM 1 6
CORE ANTHROPOLOGY BT 2nd ANNUAL 6
SOCIAL RESPONSIBILITY OB 2nd ANNUAL 6
EDITING AND DIGITAL POST-PRODUCTION 1 OB 2nd SEM 2 6
AUDIOVISUAL PRODUCT PRODUCTION 1 OB 2nd SEM 2 6
AUDIOVISUAL INFORMATION TECHNIQUES OB 2nd SEM 2 6
AUDIOVISUAL DOCUMENTATION OB 2nd SEM 2 6
ADVERTISING, BRANDING AND COMMUNICATION
ENVIRONMENT 1: AUDIENCE RESEARCH OB 1st SEM 1 4
HISTORY AND STRATEGY OF ICONIC BRANDS OB 1st SEM 2 3
CONSUMER BEHAVIOR BT 1st SEM 2 6
ECOSYSTEM I: PROFESSIONAL PROFILES OB 1st SEM 2 3

Third year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
EDITING AND DIGITAL POSTPRODUCTION 2 OB 3rd SEM 1 6
AUDIOVISUAL PRODUCT REALIZATION 2 OB 3rd SEM 1 6
ARTIFICIAL INTELLIGENCE FOR AUDIOVISUAL COMMUNICATION OB 3rd SEM 1 3
SOUND DESIGN OB 3rd SEM 1 3
INTRODUCTION TO THEOLOGY: MAN AND THE QUESTION OF GOD OB 3rd SEM 1 6
WEB MANAGEMENT AND DEVELOPMENT OB 3rd SEM 1 6
HISTORY OF THE WEST OB 3rd SEM 2 6
CONTEMPORARY ARTISTIC MOVEMENTS OB 3rd SEM 2 6
AUDIOVISUAL PROGRAMMING AND FORMATS OB 3rd SEM 2 6
SOUND NARRATIVES WORKSHOP OB 3rd SEM 2 6
GRAPHIC DESIGN OP 3rd SEM 2 3
OPTIONAL 2 OP 3rd SEM 2 3
ADVERTISING, BRANDING AND COMMUNICATION
CREATIVE IDEATION 1 BT 2nd SEM 1 6
ADVERTISING ON THE WEB OB 2nd SEM 2 4
DISSEMINATION OF CORPORATE NARRATIVES OB 2nd SEM 2 4

Fourth year year groups from 2024-25 (University Dual Degree in Audiovisual Communication and Advertising, Branding and Communication)

AUDIOVISUAL COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
AUDIOVISUAL COMMUNICATION FOR ORGANIZATIONS OB 4th SEM 1 6
AUDIOVISUAL FORMATS OB 4th SEM 1 6
REALIZATION, DIRECTION AND PRODUCTION OF AUDIOVISUAL EVENTS OB 4th SEM 1 6
MULTIMEDIA WORKSHOP OB 4th SEM 1 6
ETHICS AND PROFESSIONAL DEONTOLOGY OB 4th ANNUAL 6
END OF DEGREE PROJECT EDP 4th ANNUAL 6
AUDIOVISUAL INFORMATION LAW OB 4th SEM 2 6
CREATION AND MANAGEMENT OF THE AUDIOVISUAL COMPANY AND ENTREPRENEURSHIP OB 4th SEM 2 6
EXTERNAL INTERNSHIP I.EXT 4th SEM 2 6
COMPLEMENTARY TRAINING ACTIVITIES 2 OP 4th SEM 2 3
OPTIONAL 4 OP 4th SEM 2 3
ADVERTISING, BRANDING AND COMMUNICATION
SOCIAL COMMITMENT AND CORPORATE ACTIVISM OB 2nd SEM 1 4
ENVIRONMENT 2: COMPETITION, PARTNERS AND OTHER AGENTS OB 2nd SEM 1 4
GAMIFICATION AND CO-CREATION OB 2nd SEM 2 4
COMMUNICATION MANAGEMENT: INTERNAL AND EXTERNAL BRAND EXPERIENCE BT 2nd SEM 2 6

Fifth year promotions from 2024-25 (University Dual Degree in Audiovisual Communication+ Advertising, Branding and Communication)

ADVERTISING, BRANDING AND COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
CREATIVE IDEATION 2 OB 3rd SEM 1 6
RETAIL & TRADE MARKETING OB 3rd SEM 1 6
STRATEGIC PLANNING OB 3rd SEM 1 4
ADVERTISING ACCOUNT MANAGEMENT OB 3rd SEM 1 4
ART DIRECTION OB 3rd SEM 2 6
ADVERTISING COPY OB 3rd SEM 2 6
CAMPAIGN EXECUTION OB 3rd SEM 2 4
MEDIA PLANNING OB 3rd SEM 2 4
CREATIVITY AND BRANDING IN VIRTUAL WORLDS OB 4th SEM 1 6
BRANDING STRATEGIES IN CRISIS SITUATIONS OB 4th SEM 1 4
END OF DEGREE PROJECT TFG 4th ANNUAL 9
EXTERNAL ACADEMIC INTERNSHIP EXT I. 4th ANNUAL 9
ECOSYSTEM 2: INDUSTRY BENCHMARK OB 4th SEM 2 4

Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

First year
Second Year
Third Year
Fourth Year
Fifth Year

First year Year group before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
THEORY OF COMMUNICATION BT 1st SEM 1 6
LANGUAGE BT 1st SEM 1 6
AUDIOVISUAL NARRATIVE AND SCRIPTWRITING MULTIMEDIA 1 OB 1st SEM 1 6
INTRODUCTION TO UNIVERSITY STUDIES OB 1st ANNUAL 9
SKILLS AND COMPETENCIES FOR LEADERSHIP BT 1st ANNUAL 6
HISTORY OF CIVILIZATIONS CIVILIZATIONS BT 1st SEM 2 6
IMAGE ANALYSIS OB 1st SEM 2 3
THEORY AND TECHNIQUE OF PHOTOGRAPHY BT 1st SEM 2 6
MULTIMEDIA TECHNOLOGY OB 1st SEM 2 6
FUNDAMENTALS OF AUDIOVISUAL PRODUCTION OB 1st SEM 2 6
ADVERTISING
BRAND MARKETING OB 1st SEM 1 6
HISTORY OF ADVERTISING OB 1st SEM 2 3
ADVERTISING ECOSYSTEM OB 1st SEM 2 3

Second year of year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
ENGLISH 1 BT 1st SEM 2 6
AUDIOVISUAL CREATIVITY BT 2nd SEM 1 6
AUDIOVISUAL NARRATIVE AND SCREENPLAY MULTIMEDIA 2 OB 2nd SEM 1 6
LITERATURE IN THE VISUAL ARTS BT 2nd SEM 1 6
CORE ANTHROPOLOGY BT 2nd ANNUAL 6
SOCIAL RESPONSIBILITY BT 2nd ANNUAL 6
EDITING AND DIGITAL POSTPRODUCTION 1 OB 2nd SEM 2 6
AUDIOVISUAL PRODUCT PRODUCTION 1 OB 2nd SEM 2 6
AUDIOVISUAL INFORMATION TECHNIQUES OB 2nd SEM 2 6
AUDIOVISUAL DOCUMENTATION OB 2nd SEM 2 6
ADVERTISING
SOCIAL ENVIRONMENT BT 1st SEM 1 6
SOCIAL PSYCHOLOGY BT 1st SEM 2 6
CREATIVITY WORKSHOP 2 OB 1st SEM 2 4.5

Third year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
EDITING AND DIGITAL POSTPRODUCTION 2 OB 3rd SEM 1 6
PRODUCTION OF AUDIOVISUAL PRODUCTS 2 OB 3rd SEM 1 6
RADIO WORKSHOP OB  3rd SEM 1 6
ENGLISH 2 OB  3rd SEM 1 3
HISTORY OF THE WEST OB  3rd ANNUAL 6
ETHICS AND PROFESSIONAL DEONTOLOGY OB  3rd ANNUAL 6
MOVEMENTS CONTEMPORARY ARTISTIC MOVEMENTS OB 3rd SEM 2 6
WEB MANAGEMENT AND DEVELOPMENT OB 3rd SEM 2 6
AUDIOVISUAL PROGRAMMING AND FORMATS OB 3rd SEM 2 6
COMPLEMENTARY TRAINING ACTIVITIES 1 OPT  3rd SEM 2 3
OPTIONAL 2 OPT  3rd SEM 2 3
ADVERTISING
ART HISTORY BT 2nd SEM 1 6
RHETORIC OB 2nd SEM 1 6
CREATIVE EXPRESSION OF THE IMAGE OB 2nd SEM 2 6

Fourth year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

AUDIOVISUAL COMMUNICATION
SUBJECT TYPOLOGY YEAR TERM ECTS
AUDIOVISUAL COMMUNICATION FOR ORGANIZATIONS OB 4th SEM 1 6
AUDIOVISUAL FORMATS OB 4th SEM 1 6
REALIZATION, DIRECTION AND PRODUCTION OF AUDIOVISUAL EVENTS OB 4th SEM 1 6
MULTIMEDIA WORKSHOP OB 4th SEM 1 6
INTRODUCTION TO THEOLOGY: MAN AND GOD OB 4th ANNUAL 6
END OF DEGREE PROJECT EDP 4th ANNUAL 6
AUDIOVISUAL INFORMATION LAW OB 4th SEM 2 6
CREATION AND MANAGEMENT OF AN AUDIOVISUAL COMPANY OB 4th SEM 2 6
INTERNSHIP EXT I. 4th SEM 2 6
COMPLEMENTARY TRAINING ACTIVITIES 2 OPT 4th SEM 2 3
OPTIONAL 4 OPT 4th SEM 2 3
ADVERTISING
CORPORATE STRATEGIES OB 3rd SEM 1 6
NETWORK MARKETING OB 3rd SEM 2 3
MEDIA STRATEGIES OB 3rd SEM 2 3

Fifth year Year groups before 2024-25 (University Dual Degree in Audiovisual Communication and Advertising)

ADVERTISING
SUBJECT TYPOLOGY YEAR TERM ECTS
CAMPAIGN IDEATION AND STRATEGY OB 3rd SEM 1 12
PROFESSIONAL RELATIONSHIP EXPERIENCES OB 3rd ANNUAL 6
CAMPAIGN IMPLEMENTATION OB 3rd SEM 2 12
OPTIONAL 1 OPT 3rd SEM 1 3
LOYALTY MARKETING OB 4th SEM 7 3
STRATEGIC PLANNING OB 4th SEM 7 6
END OF DEGREE PROJECT EDP 4th SEM 7 and SEM 8 9
CAMPAIGN PRODUCTION OB 4th SEM 8 12

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