AFC's degree in MARKETING
Speaker biographies
- Marta Casarrubios
Marta is currently Creative & Trade Marketing Coordinator at Warner Bros. Pictures Spain, where she is responsible for the development of creative materials for theatrical release campaigns of the studio’s films and the development and implementation of strategies with exhibitors to drive ticket sales.
Throughout her 7 years of experience in the company, Marta has worked in different areas, starting in the Publicity department and later in the digital area, which has allowed her to have a global vision of the marketing campaigns carried out for the release of both international films and local productions.
Before starting her professional career in the world of entertainment, Marta had the opportunity to learn about other sectors such as shared mobility and tourism.
She has a degree in Advertising and Public Relations and a Master’s Degree in Ecommerce and Digital Marketing.
- Benito Marín
Benito Marín started working for Integral Ad Science in 2016, and is now Senior Manager, Customer Success for Spain and Portugal. Benito has over 25 years of experience in the digital marketing sector. He has held sales and marketing manager positions, marketing network advertising, email marketing and native advertising, at companies such as L’Agora, Experian, Orange, AdLink and DoubleClick.
- Miriam Jiménez
Miriam Jiménez is expert in technology marketing with more than 15 years of experience in large multinationals such as Intel, Microsoft, Qlik and in 2017 she co-founded Club CDO Spain & Latam, where she currently works as Marketing Director. Club CDO Spain & Latam is the leading community for CDOs of the main Data Officers in Spain and Latin America and its events and publications are a benchmark for professionals in the Spanish-speaking Data Universe. Expert in the creation of C-level technology communities and in relationship marketing, her experience and expertise in multinational hardware, software, SaaS and Data industry companies has allowed her to lead a space of professionals in constant growth that has become a leading entity with excellent feedback from members and sponsors. Passionate, disruptive and enthusiastic by nature, she believes in passion and effort as the basis for achieving goals.
- Iván Pulido
With a passionate vocation for marketing I bring more than 8 years of experience in FMCG, three of which have been in Marketing, complemented with an intense specialized training in Retail Marketing by ESIC focused on point of sale. I have a wide variety of enriching milestones behind me: during my career progression at Pascual I got a position in this area as Product Manager of Bezoya where I could make further professional progress within a leading brand. There I had the opportunity to create innovative launches such as the Bezoya Brik, the colored caps and the new Warner Bros. licensing, as well as participating in an important brand repositioning. Later I was hired by ELPOZO to take over as Brand Manager of one of their youngest brands, which seeks to improve the traditional image of the company: ElPozo KING. With this brand I developed the different product lines and campaigns such as ‘F**KING YEAR 2020′ that went viral in a matter of hours. With this experience, my development has touched different prisms with which to assess the risks and opportunities of a consumer-focused brand.